In this climate, every marketing tip can make or break a business. Find out more about affordable marketing tips that every startup should know.
Marketing may not be the most pressing thing to work on, especially when you are in an early stage startup, trying to build and define your product.
Contrary to popular belief, however, marketing is inexpensive and highly scalable. There are plenty of examples of good marketing regardless of the size of the business, whether you have a modest media budget or thousands of dollars to spend. There are many proven benefits of marketing in the early stages of a startup, including that by the time you have a sufficient marketing budget, you already know which channels are very effective. This is important for early detection in customer acquisition and sales, as startups begin to grow rapidly. Before you know it, you will have enough budget to spend on marking. So without further ado, here are five inexpensive marketing tips for startups.
Content marketing is free
Content marketing does not cost you anything, but can be as rewarding as paid advertising. Start blogging immediately. Use long-tailed keywords to rise to the surface even without paid search ads. If you don’t have a website yet, create an account on Medium, LinkedIn, or industry-specific content publisher to publish a blog post and attract a following.
Launch social campaign with free tool
Take advantage of all the free tools available on every social media platform. Facebook offers free marketing tools specifically for small businesses. For example, automating frequently asked questions on Facebook Messenger can reduce your customer service response time and help give them accurate purchase information when needed.
Use keywords to reach customers
Every brand should have a list of keywords to reach the target audience. With so much content available online now, some businesses use long-tailed keywords to reach customers.
Keyword research requires diligence. Businesses must first identify the keywords, and then review weekly to see where the business owned pages rank on the search engine results page for each owned keyword. For example, a yoga studio is trying to reach a wider audience with keyword research. The studio is located in Denver, Colorado, and students can book a class on their website.
The studio will put together a list of keywords like “Denver Yoga” and “Yoga classes in Denver” and give them a look to see where their website ranks each week. If their website ranks in the top five on the search results page, it means the studio has a solid search engine optimization (SEO) strategy. They can continue to track these keywords on Google and record them on a spreadsheet where their e-commerce website ranks each week. The above terms “Denver Yoga” and “Yoga Classes in Denver” are considered evergreen. Can include “outdoor yoga classes in Denver” or “zoom yoga classes” in response to the seasonal keyword COVID-19.
Paid Marketing: Start Small But Start Fast
Paid social and paid search are big components of paid marketing campaigns, but you don’t need a big budget to get started. If you don’t have the budget for them yet then this is totally fine. As you already know, it is 100% free to create a business account on a social media platform. Start with organic social posts, and learn a thing or two about your audience. And then start by making short bids, frequent A / B testing, and focus on identifying the sweet spot for your business – target the most effective channels, content types, and demographics. That way, when you start growing fast and suddenly have a marketing budget of thousands of dollars, you know the right combination of strategies that will give you the most return on investment.
Implement geo-targeting elements
When you own a brick-and-mortar store, it is important to attract local customers. But do you know that geo-targeting elements are equally important for businesses that are not local?
For example, there is an edtech startup that connects college students with high schoolers for private tuition. Since it is brand new, they are recruiting teachers first, and are looking for people who are enrolled in universities in the United States. To help with the recruitment process, the business wants to share testimonials from teachers who have already signed up and are teaching on the platform.
You can apply geo-targeted elements here so that an aspiring college student from Pennsylvania watches a testimonial from the University of Pennsylvania, and a California viewer watches a testimonial campaign from a student at the University of California, Berkeley. Page. This is just one example of geo-targeting, and the possibilities are endless.