All of the Breast Cancer Awareness Products You Can Buy Now

Photo via Istock.

Pink isn’t just Wednesdays this month.

October means many things – Thanksgiving, Halloween, the last quarter of the year – but most of all, October is also the month of breast cancer awareness. Each year, the month is dedicated to raising awareness and funding life-saving breast cancer research through fundraisers and special products.

Despite incredible advances in survival rates, breast cancer remains the leading cancer and the second leading cause of death in Canadian women, according to the Canadian Cancer Council. According to the latest statistics, 1 in 8 Canadian women is expected to develop breast cancer at some point in their life.

Every year, fashion, beauty and lifestyle brands release special collections and products for Breast Cancer Awareness Month, with a percentage of the proceeds donated to cancer research and prevention. Discover below the pieces you can buy this year to make a difference.

Rethinking breast cancer

Rethink Breast Cancer, a Canadian breast cancer education organization targeting young women, has selected more than 20 local and international brands to create their annual breast cancer education collection. Smythe, Deux Lions, BIKO, Ellie Mae, Unika and Gee Beauty are just a few of the brands that have partnered with the organization to create limited-edition capsule collections, the proceeds of which will be donated to Rethink Breast Cancer initiatives. Products include rose gold jewelry, clothing, candles, swimwear, face masks, skin care products, and more. So there is something for everyone (and everyone you know!).

Discover the collections here.


The fitness brand Peloton is supporting Breast Cancer Awareness Month with the release of its Stronger Capsule collection in collaboration with Beyond Yoga, Lululemon and Oliver Thomas. The collection consists of eight pieces for men and women and includes a matching sports bra and leggings, a loungewear set, a T-shirt, a tank, training pants and a bag. The brand will donate 20 percent of the proceeds (up to $ 25,000) from the collection, which is available in Canada, to the Breast Cancer Research Foundation (BCRF). Myra Biblowit, President and CEO of BCRF, said in a press release: “Thanks to research, we know that exercise and a healthy lifestyle play a critical role in reducing the risk of breast cancer. That’s why our partnership with Peloton is particularly important – improving women’s health is our shared mission. “

You can buy the collection here.

David Yurman

2020 marks the 12th year jewelry brand David Yurman has teamed up with the BCRF to raise funds for the organization. This year the brand is launching the aluminum and pink acrylic Renaissance Cable Bracelet and a Cable Classic Rose Candle. 20 percent of the purchase price of these items will be donated to the BCRF. You are not in the market for a fine piece of jewelry, but still want to make a contribution? The brand also launched a pink rubber cable bracelet that is set to sell for just $ 25. 100 percent of the net profit from the sale of this piece will be donated to the BCRF.

You can buy the collection here.

Estée Lauder company

Beauty giant Estée Lauder is betting on breast cancer this month. 20 of his brands create products in limited editions or promise donations to support the cause. Limited edition products include hand cream from Aveda, hair foundation from Bumble & bumble, specially packaged serum from Darphin, Estée Lauder’s Advanced Night Repair Synchronized Multi-Recovery Complex that comes with a wristband, sheet mask from GlamGlow and moisturizer from Origin and a fragrance from Jo Malone are supplied. Jo Malone donates generous donations directly to the BCRF together with Becca, LAB Series, Smashbox and Tom Ford Beauty.

Every single one

All of the Breast Cancer Awareness Products You Can Buy
Photo courtesy Each & Every

Natural beauty brand Each & Every donates 100 percent of proceeds from sales of its Rose & Vanilla natural deodorant (up to $ 5,000) to the National Breast Cancer Foundation. The deodorant is made from natural ingredients and 100 percent natural essential oils. In addition, each ingredient is selected by hand based on its safety assessment by the environmental working group.

Get yours here.

Jimmy Choo

All of the Breast Cancer Awareness Products You Can Buy
Photo courtesy Jimmy Choo

In support of the BCRF, Jimmy Choo is donating 20 percent this month from the sale of a selection of shoes and handbags (up to $ 100,000). The edit is made up of nine elements including heels (like the Seha 100 style pictured above), sneakers, and various bag styles.

You can buy the collection here.

Cashmere collection

1603077035 869 All of the Breast Cancer Awareness Products You Can Buy
Designed by Christopher Paunil. Photo by Arline Malakian.

This month, the Cashmere Collection is encouraging people to vote for their favorite dress from the Cashmere Collection’s annual fashion show to support the Canadian Cancer Society. Fifteen Canadian designers created dresses for the Masquerade Ball-themed event – and for every vote, Cashmere will donate US $ 1 to the Canadian Cancer Society’s breast cancer case. Additionally, for the month of October, Cashmere will donate $ 0.25 from the sale of each specially labeled package.

Watch the show live here on October 6th at 6pm and vote once the show has ended.

Fruits & Passion

We all know how important a good hand cream is in our lives after the increased use of hand washes and hand sanitisers as a result of the COVID-19 pandemic – and now is the perfect time to add a new one to your range. This month, all net proceeds from the sale of every Fruits & Passion Pink Apple Hand Cream in-store will be donated to breast cancer programs across Canada.

Click here to find the store closest to you.


Canadian eco-friendly hair accessories brand Zenchies, which now also offers face masks, is donating 10 percent of all net sales to the CancerCare Manitoba Foundation this month. With the holidays just around the corner, there is no better opportunity to stock up on fancy hair ties and stylish masks for your family and friends (and yourself!).

Start shopping here.

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