Amazon Prime Day Alternatives 2021: Millions of people are expected to shop Amazon’s Prime Day event this week on June 21 and 22, but a number of other big-box retailers and online sites are offering up competing deals and sale events, in an effort to get a piece of the action.
According to Sara Skirboll, a Shopping and Trends Expert at RetailMeNot, consumers will have a lot of choice this week when it comes to shopping online. “Yes, Prime Day is an Amazon-exclusive event,” she says, “but competitors are eager to tap into the wallets of shoppers who are already online that day looking to spend.” Skirboll says RetailMeNot noted more than 350 retailers getting in on the Prime Day action last year, with stores like Target, Best Buy and Walmart leading the charge. Even more non-Amazon sites are expected to offer some sort of sale or discount this year.
If you’re looking to score a deal on a product you’ve been eyeing for months (say, a top robot vacuum or pair of wireless headphones) Skirboll says this is the week to shop online. “Don’t forget that Amazon is not the only place to shop on Prime Day,” she says. “You can shop at hundreds of other retailers and find great deals, in some cases even better.
Skirboil says shoppers can expect other retailers to jump on board and offer discounts to rival and match Prime Day deals. And while consumers can always take the “wait and see” approach and hope for better prices on Black Friday, Skirboll says there’s another benefit to shopping early, aside from snagging a deal: “While there’s a possibility Black Friday will offer a slightly better deal on certain items, for many shoppers the security of knowing they got the items they needed (and still at a great price) is worth the extra spend.”
What Are the Best Prime Day Alternative Sales to Shop?
There are hundreds of sites offering deals and discounts this week, in addition to Amazon. We’ve done the research and rounded up the best sales to shop.
1. Target “Deal Days”
Target is running its “Deal Days” on June 20 through the 22 — launching a day earlier than Prime Day. Target says shoppers can expect hundreds of thousands of deals, including new savings on top electronics, home decor (including 40% off select furniture), toys and beauty.
Among the best Target deals: save $150 on Beats Studio3 Wireless Headphones — now just $199 on Target.com (Amazon still has them for their regular price of $349.99). Plus: save $80 on the Eufy RoboVac 35C — the sleek new robot vacuum is just $179 at Target (It’s $202+ on Amazon). We also spotted this massive name-brand LG 70-inch 4K TV for just $629 (a savings of $220+) and not just one of the best Target TV deals online, but one of the best TV deals online this entire Prime Day week.
Unlike Amazon, which requires you to sign up for an Amazon Prime membership to score the best days on Prime Day, Target’s deals are open to everyone — no membership fee required. Plus, thanks to Target’s same-day services, you can receive their items within a couple hours using Order Pickup, Drive Up and Same-Day Delivery with Shipt. See the best deals here on Target.com.
2. Walmart “Big Save” Event
Walmart’s “Big Save” event is often one of the best Prime Day alternatives to shop, thanks to a selection of toys, electronics and home goods that rivals Amazon’s. Walmart’s sale typically also runs a few days longer than Prime Day (though we advise shopping early to score the best deals in stock).
This year, we’ve spotted up to 50% off toys, 20% off electronics, up to 33% off video games and up to 50% off clothing and accessories (including huge discounts on Levi’s, Champion and Eddie Bauer, plus Nike sneakers starting at $32).
Among the other top Walmart “Big Save” deals: We spotted the Instant Pot starting at just $59, robot vacuums from $49, and flat-screen LED TVs for just $88. Also: Walmart somehow has a whole stock of Gucci sunglasses online starting at just $149 (we won’t tell if you won’t).
Shoppers will also get free two-day shipping on orders over $35 and next-day in-store pickup on select items. See the best deals here on Walmart.com.
3. Best Buy “Bigger Deal” Savings Event
Best Buy is taking aim at Prime Day with its own deal week — aptly titled the “Bigger Deal” savings event. You can save hundreds of dollars on TVs, appliances, computers, smartphones, cameras, sound bars, headphones, and even outdoor grills.
The Bigger Deal Savings Event also has a couple of big advantages that Amazon can’t match. First, you don’t need a paid subscription to get Best Buy’s deals. Second, the deals are expected to run for an entire week rather than just two days.
Best Buy’s Bigger Deal Savings Event may not have quite as many discounts as Prime Day, but the week-long sale is anything but an attention grab, with savings on 5K(!) GoPro action cameras, this top-rated OLED 4K TV for $1199 (a huge bump up in quality from LED TVs), and LG’s best-selling (and bass-booming) sound bar for just $179. See all the Prime Day competing deals on BestBuy.com.
4. Nordstrom Clearance Event
Nordstrom typically discounts most of its inventory during its big Anniversary Sale, but they’re putting a ton of items on sale this week with additional discounts off already clearance merchandise. Score up to 60% off on clothing, shoes and accessories for men and women, online at Nordstrom.com.
Plus: Nordstrom is discounting its selection of Nike clothing and shoes by up to 25% off, making it a great Prime Day alternative to shop if you’re looking for new sneakers and workout gear.
The deals extend to grooming and beauty products, kids clothing and home goods too. See the best deals here on Nordstrom.com.
5. Tempo Studio Prime Time Deal
If you’ve been wanting to pick up the popular Tempo Studio exercise bundle, this is the week to do it. The fitness company is offer a whopping $400 off its Tempo Bundles with promo code Tempo-Prime.
The deal gets you a $400 discount on the full Tempo Studio system with interactive coaching and display screen, plus all the main accessories you’ll need for a full-body workout – think weights, dumbbells, heart rate monitor and more. The stylish freestanding unit also includes storage for weight plates, along with a shelf to keep mats and other items when you’ve completed your routine.
The real-time display lets you see your posture and technique, and corrects you say, if you’re too hunched over or not extending enough during an exercise. The upbeat music and fun classes offer something for everyone, from HITT to stretching. We like that Tempo’s roster of certified trainers and coaches are motivating, rather than intimidating — a big plus for beginners.
The limited-time Tempo Bundle deal runs for two days only: June 21 through June 22 and is available exclusively on Tempo.fit. Enter discount code Tempo-Prime at checkout to see the $400 savings reflected.
6. shopDisney Sale
shopDisney is getting a head start on the savings with a “Buy More, Save More” deal right now. Use promo code SAVEMORE at checkout to get up to 25% off orders of $100 or more. Plus, get free shipping when you spend at least $75.
shopDisney is the best place online to find exclusive and limited-edition Marvel toys and merchandise, plus collectibles from Star Wars, Pixar and more. Their current sale selection has a ton of gift ideas, stuffed animals and decor items discounted right now too. See the best deals here on shopDisney.com. The shopDisney “Buy More, Save More” deal ends Friday.
7. Wayfair Clearance Sale
Wayfair has some big savings on furniture, home goods and accessories right now that rival some of Amazon’s Prime Day furniture deals. Wayfair’s Closeout Sale gets you up to 80% off overstock or discontinued items, making it a great time to score that piece you’ve had your eye on for a while — and for less.
Wayfair’s main deal hub has a “Scores Under $50” section, and “Scores at 50% Off.” We spotted area rugs from $25, cocktail classes from $10 and large furniture — couches, beds, desks and dining tables — from $199. See all the deals at Wayfair.com.
There are currently more than 40,000 products marked down on Zappos.com as part of their sale offerings right now and more items are expected to get discounted this week to compete with Prime Day. We spotted shoes and accessories starting at just $10, with top name brands on sale too – think Nike, Adidas, Timberland, Asics and current hypebeast and athlete fave, Hoka. See all the deals at Zappos.com.
If you’re looking for a pair of sunglasses, reading glasses or prescription frames, you’ll want to shop GlassesUSA’s huge sale this week, which gets you up to 60% off frames with basic Rx lenses included. The deal can be applied to optical frames and sunglasses too.
And: get a $25 Amazon Gift Card with every eyewear purchase over $100 with the promo code PRIME25. The deal runs from now until June 22. Get the deal here.
GlassesUSA also has a number of BOGO frames — buy one, get one free — and a huge selection of frames on clearance too. No promo code needed. Plus, get fast, free shipping to your doorstep. See the best deals at GlassesUSA.com.