Lance Cothern

Summary Credit card enthusiast and expert with formal education and work experience in accounting. Holds a Certified Pubic Accountant (CPA) license in Virginia. Has professionally written for several major publications including U.S. News & World Report, Credit Karma, LendingTree and more. Founded Money Manifesto, a personal finance blog, in 2012. Experience Lance spent six years…

Macy’s Stock Could Drop Into Single Digits

Macy’s, Inc. (M) stock sold off on Tuesday after a seemingly benign fourth quarter 2019 report, posting earnings per share of $2.12, which beat estimates by $0.14. Revenue fell 1.4% year over year, continuing a contraction that started in the middle of the last decade when e-commerce grabbed huge market share from brick-and-mortar retailers. Comparative…

What the Morgan Stanley, E*TRADE Merger Means for Advisors

The recent Morgan Stanley acquisition of E*TRADE is one of the biggest shake-ups in the brokerage industry in recent years. But it’s not exactly a surprise. Mergers and acquisitions are one the key trends shaping the industry at the moment, and they’re likely to continue for the foreseeable future. Yet a merger of this size…