12 Expert-Vetted Sample Business Plans to Help You Write Your Own

Ask any successful sports coach how they win so many games, and they’ll tell you they have a unique plan for every single game. The same logic applies to business. If you want to build a thriving company that can pull ahead of the competition, you need to prepare for battle before breaking into a…

How Three Companies Grew Revenue With Social Media Shopping Tools [New Data + Case Studies]

Social Media Shopping Tools – Shopping on social media has become increasingly popular over the past few years. In fact, 57% of consumers report social media as their preferred method for discovering new products — over television ads (56%), YouTube ads (49%), and retail stores (42%), and only surpassed by “searching on the internet” (58%)….

6 Short-Form Video Trends Marketers Should Watch in 2022 [New Data]

In the HubSpot Blog’s 2022 Marketing Industry Trends Survey, we found that more than half of marketers (51%) who use short-form video plan to increase their investment in 2022. Meanwhile, 38% plan to continue investing the same amount. What’s more? Short-form video has the highest ROI of any social media marketing strategy as 30% of…

How to Create a Great Social Media Strategy Plan in 2022

Many businesses find creating a social media strategy overwhelming. There are so many networks available, and they’re constantly adding new features to learn and integrate into your plan. If you don’t have a full-time team of social media experts at your disposal, it’s even harder. But the fact is that your success depends on having…