Business Tips

If you’re playing along with buzzword bingo, you’ve heard the term “employee engagement.” But it would be a mistake to dismiss it as just a buzzword. Ignoring engagement costs the global economy 8.1 trillion dollars each year, according to a study by Gallup. Thankfully, the opposite is also true. Improving employee engagement can boost profitability,…

One of the main things we’ve learned during the COVID-19 pandemic in regards to how people consume content is that they want to be entertained in different ways. Consumers want the convenience of being able to consume content where they spend the most time, and on their own terms. If your brand doesn’t give consumers…

Best Public Relations is a critical aspect of any business. It’s the process of creating and maintaining a favorable image of your company in the public eye. done correctly, it can help you build a loyal customer base, attract new customers, and increase your bottom line. Best PR starts with developing a positive relationship with…

More than ever, social media channels are putting video content front and center on their feeds, as audiences increasingly turn to TikTok, Reels, and live videos to be entertained, discover products, and even learn about exciting new brands. And for marketers, leveraging video not only offers the highest ROI of any media format, but it plays…

POV: You’re new in the market and you’re wondering just how your small business can stand out among the millions of brands currently on social media. In this article, you’ll learn how to use social media for small businesses and which (free) software you should have in your toolbox. Why social media is important for…

Instagram has become one of the most popular social media platforms in recent years, and Instagram influencers have emerged as a powerful force in the world of marketing and advertising. By 2022, Instagram is expected to have more than 2 billion active users, making it an essential platform for businesses and brands seeking to reach…

Both B2B and B2C brands recognize the power of video marketing. In fact, HubSpot Blog Research found that 88% of brands surveyed have a team dedicated to creating video content. But how do B2B and B2C brands differ as it relates to strategy, goals, and performance? We surveyed 550 global marketers to find out. Read…

TikTok has proven to be an incredibly powerful tool for businesses. In fact, the platform generated an estimated 1.9 billion in revenue in 2020 alone. And the popularity of the app is due to its creators. Which makes TikTok’s new advertising solution — which is solely focused on crowdsourcing the best content from its creators —…

Video marketing is on the rise as one of the most popular types of content that brands are investing in. There are a number of reasons for this trend. First, video is an extremely engaging medium that can capture attention more effectively than other types of content. Secondly, video is highly shareable, making it an…