How Marketers Are Preparing for Google’s Third-Party Cookie Phaseout

Over the past few years, consumers have become increasingly concerned with how companies use their data. And many feel passionate about protecting their privacy — in fact, HubSpot’s Blog Research found 80% of consumers believe data privacy is a human right. Data security has become a critical component for long-term customer retention and loyalty. So…

7 Skills You Need to Be a Good Manager [Data + Expert Tips]

What does it take to be a good manager? Some say it’s empathy, others will say it’s transparency. The truth is, it’s a combination of many elements. I surveyed and spoke with internal and external employees to discover the makers of a good manager. Whether you’re currently managing a team or are interested in doing…

15 TikTok Content Ideas for Businesses

A leaked TikTok for Business deckstated that the average user spends 89 minutes per day on the platform. Eighty-nine minutes is, inarguably, a long time to spend on an application. However, eighty-nine minutes means that businesses have invaluable opportunities to capture audience attention and generate interest. If you’re hoping to get in on the action,…

9 Reasons It’s Not Worth Lying to Sell More

As a salesperson, your success rests largely on quota attainment. Make quota consistently, and you’re a superhero. Miss quota a few months in a row, and everyday inches you closer and closer to a performance plan. For reps or managers in the latter bucket, desperate times often call for desperate measures. First, maybe hitting the…

What Is Transformational Leadership?

Transformational leadership is a type of leadership that focuses on creating positive change in individuals and organizations. Unlike transactional leadership, which focuses on exchanging resources for compliance, transformational leadership encourages followers to transcend their self-interests and work together towards a common goal. In order to be effective, transformational leaders must be able to articulate a…