Business Related Tips
Today’s digital landscape is a competitive one. For any business to find success today, it must create and share media content (such as images, videos, written content, and podcasts) with its audience. Publishing new media is how you boost brand awareness, engagements, conversions, and revenue for your business. Not to mention, media content helps you…
For a while now, you’ve been spearheading your organization’s content marketing efforts. Your team’s performance has convinced management to adopt the content marketing strategies you’ve suggested. Now, your boss wants you to write and present a content marketing plan, but you’ve never done something like that before. You don’t even know where to start. Fortunately,…
A 2022 State of Content Marketing report by SEMrush revealed that 40% of brands surveyed say they out copywriting. If you fall in the 60% and want to improve your copywriting skills, we’re here to help. Web copy can make the difference between a visitor and a lead. It plays an integral role for consumers…
“Why do you want to work here?” It’s a question almost every job candidate can expect in the interview process, and for good reason: your answer will help the hiring manager decide if you’re genuinely interested in the role, or if it’s just another one on your list. While the question is relatively straightforward, it…
Experiential marketing involves inviting your audience to interact with your brand in a real-world situation. These experiences are often hands-on, exciting opportunities that help businesses engage with attendees in a way that is different from interactions they may have online. Read on to discover new data about how businesses are investing in experiential marketing and how…
Whether it’s writing a blog post, designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you’ve never done it before. Luckily, content marketing templates can make things easier. These templates can help with design and inspire you as you develop various processes to…
As a direct response copywriter, I specialize in making readers take a specific action. I write a variety of copy, including articles, landing pages, sales emails, and job descriptions. This article will walk you through an approach to job descriptions that allowed me to double my conversion rate of visitors-to-applications in less than a year….
Conventional wisdom tells us that views, especially three-seconds ones, are a vanity metric. But Facebook tracks them for a good reason. In 2016, they analyzed their users’ video consumption data and discovered that 45% of people who watch the first three seconds of a video will keep watching it for at least 30 seconds. Facebook’s…
Are you an experienced leader looking to brush up on your skills? Or maybe you’re brand new in this space and want to gain the tools to help you succeed. In this article, you’ll discover the key leadership skills you should leave leadership training with along with the benefits of taking a leadership training course….