How to Make a QR Code in 5 Easy Steps

QR code is short for ‘quick response’ code. It’s a square-shaped black-and-white symbol that is scanned with a smartphone or laser to learn more about a product or service. These encrypted squares can hold content, links, coupons, event details, and other information that users want to see. QR codes typically look like this: Not every…

Tips to Use Pinterest Advertising to Promote Products

Pinterest is often undervalued by social media marketers and considered an unnecessary component of a marketing strategy — unfortunately, if this isn’t the case for your team, you could be missing out on a major of traffic and income. Pinterest offers plenty of unique opportunities for marketers to reach leads and influence consumer purchasing behavior….

How Emergent Leadership Can Help Your Team Thrive

Emergent Leadership: In any organization, the ability to adapt and change quickly is essential for success. This is especially true in today’s rapidly-changing business environment. To meet the challenges of today’s marketplace, organizations need leaders who can take charge in an emergency and make decisions quickly. This type of leader is often referred to as…

The Ultimate Guide to Pinterest Marketing

The Ultimate Guide to Pinterest Marketing. The marketing on Pinterest is extremely efficient. Marketers are able to target Pinterest users with images that are too tempting to miss. In addition, with more than 433 million users using Pinterest Why wouldn’t marketers be interested in joining the platform? In addition, 83 percent of users have bought through content…

Why Every Company Needs to Know Its Core Competencies

A core competencies are a fundamental skill or ability that is essential to the success of your brand. Core competencies can be thought of as the foundation of your brand identity – they are the things that you do better than anyone else and that set you apart from your competitors. To find your brand’s…

How to Build and Maintain Workforce Resilience, Experts Tips

Workforce resilience is the ability of employees to persevere and adapt in the face of adverse conditions, such as changes in the economy, technological disruptions, or natural disasters. Building a resilient workforce requires both individual and organizational level interventions. At the individual level, interventions should focus on developing employees’ hardiness, self-efficacy, and social support. Hardiness…