What Are Local Citations – Steps to Build Them for Your Business

Local citations are mentions of a business that appear on websites, directories, and other s within the same geographic area. These listings provide valuable information about the business, such as its name, address, and phone number. Building a strong local citation profile is an important aspect of local SEO for businesses. Typically, this involves creating…

How to Write the Perfect Page Title With SEO in Mind

Perfect Page Title: While there’s no magic formula for the perfect page title, there are a few SEO best practices you can keep in mind to help ensure your titles are optimised for search engines. First, make sure your titles are unique and descriptive, clearly conveying what the page is about. Avoid using too many…

Everything You Need To Know About Keyword Match Types

Keyword match types are an essential tool for any digital marketer. These settings help to control the reach of your ads by determining which keywords trigger your ads and how loosely or tightly they have to match the specified keyword in order to trigger a response. The three major match types are broad match, which…

11 Companies on Pinterest That Are Crushing It

If you think Pinterest is just a place to find recipes and fine-tune wedding planning details, think again. With over 431 million users coming to Pinterest every month to look for inspiration, Pinterest is an effective platform for building your audience and getting your product in front of potential customers who are ready to buy….

Why You Should Leverage Interactive Videos

Interactive videos are a powerful marketing tool that can help you engage your audience and achieve your business goals. Unlike traditional videos, interactive videos allow viewers to click or hover over elements to obtain more information or take action. For example, you can use an interactive video to provide product details, share a coupon code,…

25 Jobs with highest pay and occupations within U.S.

25 Jobs with highest pay: Healthcare occupations topped the list of occupations with the highest pay, and the outlook for the sector is extremely promising. Based on the U.S. Bureau of Labor Statistics (BLS) jobs in health-related occupations is predicted to increase 16% from 2020 until 2030, resulting in an increase of 2.6 million jobs. This increase…

Why Workplace Authenticity Matters More than Ever

Workplace Authenticity – Pre-pandemic, it was relatively easy to keep tight boundaries between our personal and professional lives. But in a post-pandemic world, things have shifted. Now, people have their dogs or children in the background during Zoom calls. Others have yoga breaks and book clubs blocked into their work calendars. Companies have also put…

16 Leadership Res for Any Stage of Your Career

Leadership Res: When you think of leadership res, terms like ROI, budget, and management might come to mind. But the data is in. There’s a new way to think about leadership. It’s time to focus on the relationships that are essential to business success. According to a 2021 Gallup report, only 20% of employees feel…