Business Related Tips
As your business grows, you need a roadmap to help navigate the obstacles, challenges, opportunities, and projects that come your way. Enter: the SWOT analysis. This framework can help you develop a plan to determine your priorities, maximize opportunities, and minimize roadblocks as you scale your organization. Below, let’s go over exactly what a SWOT…
Can we please come up with some better terminology for the concept of “link bait”? To me, this evokes thoughts of those evil bait-and-switch advertising schemes. But I’m going to say it loud and proud – “Not all link bait is bad!” TeaHere’s the right and wrong way to use link bait, and, when done…
Future of Partnerships – Celebrity brand partnerships extend beyond endorsements and #sponcon. A growing number of brands are finding new ways to work with celebrities and public figures, including bringing them on as consultants or employees and exchanging equity as payment for the collaboration. celebrity new appointments Recently, Delta Airlines announced that Tom Brady will…
Marketing plans provide a framework for funneling customers from awareness to purchasing decision. When it comes to Software-as-a-Service (SaaS) offerings, these plans should take into account the recurring nature of SaaS solutions. Special attention is given to retention and referrals compared to purchases and loyalty. Here’s what you need to know about SaaS marketing…
Creating a comprehensive marketing plan is crucial for the success of a new product. Here’s a step-by-step guide to creating a marketing plan from scratch: 1. Executive Summary: Objective: Brief overview of the entire plan. Mission Statement: Defines what the company seeks to accomplish with the product. 2. Market Research: Objective: Understand the market, competition,…
Struggling to connect with the right customers or close deals? Consider implementing the highly effective MEDDIC sales qualification process. With the MEDDIC framework, you delve into the various factors influencing a purchase. By prioritizing the customer’s buying experience, your reps can gain valuable insight into their needs. This enables you to qualify buyers, focusing on…
Online forms are ubiquitous in web browsing, ranging from digital library card registrations to newsletter subscriptions and login pages. These forms, known as HTML input types, might appear complex at first, but mastering the available options will empower you to create webpages with intuitive and user-friendly forms. Continue reading to delve into the world of…
Geographic Segmentation in Marketing Definition: Geographic segmentation involves dividing the market based on location. This can be as broad as continent or country, or as specific as a neighborhood or zip code. By understanding the geographic nuances of a target audience, marketers can tailor their campaigns to resonate more effectively with local consumers. Examples of…
Are you skilled in effective communication? Do you thrive on acquiring new business acumen as a quick learner? If so, embarking on a career as a Business Development Manager (BDM) could prove to be immensely rewarding and tailored to your strengths. Business development management provides an opportunity to showcase your prowess in relationship-building and problem-solving….