B2B & B2C Instagram Marketing Trends of 2022

Instagram Marketing Trends: When it comes to social media, there are a lot of differences in which channels B2C and B2B brands prioritize. According to HubSpot Blog Research surveying 500+ marketers in 2021, 75% of B2B businesses currently leverage Facebook compared to only 66% of B2C. 60% of B2C businesses leverage YouTube, 24% more than…

How to Optimize Your 404 Error Page for SEO & Conversions

How to Optimize Your 404 Error Page? If you had a perfect world, you’d never require a 404 error message. Links wouldn’t break and res would remain at one location and visitors would effortlessly move around your site through hyperlinks. Despite best efforts, however, 404s still happen. This error is the most frequently encountered one that visitors…

How to Turn a Case Study into a Customer Success Story

To turn a case study into a customer success story, there are several key steps that need to be followed. First and foremost, it is crucial to choose an appropriate example that illustrates the benefits of working with your company. You should aim for an example that highlights your product’s unique selling points, showcases its…

TikTok Is Exploring Stories & Long Videos: Will Marketers Even Care?

When TikTok went viral in 2019, pulling in millions of global users nearly overnight, almost every major social media channel quickly pivoted attention to short-form videos. While Instagram – which notably innovated on Snapchat Stories – launched Instagram Reels, YouTube – known for its longer-form videos – launched YouTube Shorts. Now, TikTok seems to be…

Best Structured Data Testing Tools

Best Structured Data Testing Tools – Structured data is the code on your website that explains and organizes the content on the page. The image below is an example of structured data. “alignnone” style=”width: 569px; margin-left: auto; margin-right: auto; display: block;” title=”Best Structured Data Testing Tools” src=”https://www.tipsclear.com/wp-content/uploads/2022/04/Best-Structured-Data-Testing-Tools.png” alt=”example of structured data” width=”569″ height=”277″> Image…