Business Tips

CRM and Marketing Automation: Turning prospects into loyal customers is a multi-step process requiring the combined efforts of cross-functional teams. Thankfully, there are different types of technologies available to make the task more organized and easy — like customer relationship management software (CRM) and marketing automation. But it’s not just about how much easier it…

Having the ability to visualize data helps you unlock invaluable insights for better decision-making in your business and gives you a serious advantage when it comes to getting competitive opportunities. While many tools can help you visualize data, none compare to Google Data Studio, which is entirely free and accessible to all (even if you…

Email is an essential part of modern communication, with nearly limitless reach and the potential to connect us with people around the globe. And that’s why it’s so important that we use our emails strategically to market ourselves and our businesses. In just a single email, we have more than 300 opportunities to promote ourselves…

In today’s digital world, it can be easy to forget the power of a handwritten signature. But if you’re looking to make a lasting impression with your emails, adding a handwritten signature can be a great way to do it. Not only does it add a personal touch, but it also helps to make your…

Social media calendars are often used by businesses and organizations as a way to plan and track their social media postings. By having a calendar, businesses can make sure that they are posting content on a regular basis and that the content is timely and relevant to their audience. Social media calendars can also help…

When prospects first come to your business page, they probably won’t just click and buy your offering immediately. They’ll most likely be searching through your site to learn more about it, gauge the level of trust people have in your company, and be on the lookout for res to help them achieve their goals. You…

The weighted average formula is a powerful tool in Excel that can be used to calculate weighted averages for numerical data sets. To use this formula, you simply need to provide the formula with a set of values and corresponding weights. The various weights will be automatically normalized by Excel so that the result is…

As a marketer, you know just how valuable Google Sheets can be for storing data, tracking metrics, and creating reports. But in order to get the most out of Google Sheets, it’s important to take advantage of all the time-saving keyboard shortcuts available to you. Whether you’re an experienced Google Sheets user or just starting…

How to Prevent Click Fraud: When it comes to business, the old adage “You’ve got to spend money to make money,” couldn’t be more true. Aside from the financial outlay to develop your product and manufacture it, and all the overhead that comes with owning a business, you are responsible for marketing your product so…