What Will Content Planners Budget For in 2022 [HubSpot Blog Research]

Content Planners Budget: In 2021, the pandemic forced marketers to pivot their content plans more than ever before. In fact, 99% of marketers who have ever pivoted their content plan did so in 2021, with 39% of them pivoting three times that year. So how are they budgeting in 2022? Our survey of over 600…

A Quick Guide to Conditional Formatting in Excel

Conditional Formatting in Excel: Let’s pretend you have a spreadsheet with 1,000 rows of data — it would be pretty difficult to spot patterns in the data with the naked eye. Enter conditional formatting. This powerful tool highlights cells that meet a specific condition or “rule.” In other words, it brings your spreadsheet to life…

20 Digital Marketing Ebooks Marketers are Reading in 2022

The digital marketing industry is always changing. That’s why it’s important for marketers to commit to learning as much as possible about digital marketing and emerging trends. But … who has the time? If you want to expand your knowledge of digital marketing from reputable thought leaders, but have limited res, or don’t even know…

The 8 Best Free Flowchart Templates [+ Examples]

Free Flowchart Templates will help you easily map out business processes, improve workflows, and even clarify your organizational structure — without you needing to draw a single line from scratch. And if you think you don’t need to use flowcharts for business, think again. While bulleted lists, Word documents, or even presentations help, they don’t…

50 Call-to-Action Examples You Can’t Help But Click

Think about all the times you’ve signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you’ve even taken a class on General Assembly. Each one of these signups is likely a result of an effective call-to-action (CTA). Think about it: If you hadn’t been drawn in by the copy…