Business Tips

Excel is a great tool for all of your marketing needs. You can create graphs to visualize your data, use formulas to calculate conversion rates, or even create social media calendars.

Wouldn’t it be great if creating infographics was as simple as writing text-based blog posts? Usually, it would take a lot of time, effort, and skill to make them — but that doesn’t have to be the case.

If you had to describe yourself in less than five words, what would you say? For people, these words are the foundation of a personality. But for companies, they refer to the brand essence.

The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Given its early beginnings, email isn’t as shiny as some newer channels like messaging and social, but it is an effective way to…

In the world of social media marketing, there are hundreds of tools and software with features capable of helping you with different aspects of your social media strategy. These tools — also known as social media management tools — can assist with social media creation, collaboration, planning, scheduling , sharing, analysis, and more.

Every marketer faces different challenges. And, ever since 2020, the ways we’ve had to pivot, adjust campaigns, and address challenges has been unlike anything many of us have had to do before.

During my days as a journalist, I saw many different forms of recruitment take place. It was common to see reporters and photographers recruited from all over the country to work with the team.

Throughout the COVID-19 pandemic, the internet and social media helped us connect with our coworkers, friends, and loved ones during times of extreme isolation.

How to Query a SQL Database: Make sure that you have a database management application (ex. MySQL Workbench, Sequel Pro). If not, download a database management application and work with your company to connect your database. Understand your database and its hierarhcy. Find out which fields are in your tables. Begin writing a SQL query…