Business Tips

Common Logical Fallacies: There are several common types of logical fallacies, which are errors in reasoning that can lead to false or unsubstantiated conclusions. Learning to identify these fallacies is an important skill for anyone who wants to critically evaluate arguments. Here are some of the most common fallacies: What is a logical fallacy? Logical fallacies are deceptive or false …

Influencer marketing is a trendy topic these days, but it doesn’t require a lot of work or a ton of money to harness the power of influencers on your brand’s social media channels — and hosting something called an Instagram takeover is one of the lowest-effort, most organic ways to do just that. Not sure what we’re talking about? Instagram …

Shopping habits have drastically changed over the past few years.

Email is undoubtedly one of the most powerful opportunities for engaging with your leads and customers, and increasing sales.

A recent HubSpot Blog survey asked 1,067 global marketing professionals working in B2B and B2C companies about the top marketing trends they leverage, the strategies they use, and the challenges they face.

Imagine you’re scrolling through Instagram and see an ad for a product you might be interested in.

With new marketing channels and trends constantly popping up, it can be difficult to know where your target audience actually is. Not only do you need to know where they spend their time, but also how they like to shop –- and that largely depends on their age group. To help you determine where to meet audiences where they are, …

If you’re just getting started with search engine optimization (SEO), then a step-by-step SEO tutorial is in order. By this point, you’ve likely heard of a few basic terms, such as keyword research and on-page optimization. But how do you apply all the knowledge you’ve gathered thus far? We’ll walk you through it step-by-step. No matter how new you are …

Work can feel like a never-ending grind when you’re not chasing a clear goal. A SMART goal template can help you clarify your motivations, set a clear direction for you and your team members, and ensure you’re able to celebrate the wins when they come along.

When you’re not following a plan on social media, it’s easy to forget to post regularly.