Business Tips

Storytelling is an art. Not a process, method, or technique. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. It’s a trial-and-error process of mastery.

Trigger marketing enables you to be at the ready, in whatever way your audience chooses to engage. In this article, we’ll cover all things trigger marketing, including its benefits, example, and the steps to leverage it. Although you may have a desired path for your potential consumers to take when they interact with you online, the truth is you have …

With over 200 million daily users, using Twitter right offers you massive benefits as a new or existing business. Just as you would spend a considerable amount of time choosing your business name, Having a good handle is always a plus for marketing on Twitter. It’s also crucial to take time to consider your options before choosing or changing your …

Social Media Mistakes: According to 2021 HubSpot Blog research on social media trends, 77% of social media marketers say social media marketing was somewhat to very effective for their company in 2021. We often talk about the best strategies to use on social media but do you ever wonder about the top mistakes to avoid? In this article, we cover …

As cryptocurrency continues to be a hot topic, you may be wondering if your business can benefit from crypto like bitcoin. But what if I told you the biggest opportunity for businesses of any kind is actually related to the technology that underlies bitcoin — blockchain. Blockchain, the public ledger that records all bitcoin transactions, is more than just a …

Recruitment is a process that can be difficult to keep up with. There are many moving parts, and it can be tough to track everything. However, full-cycle recruiting can help improve your recruitment process. Full-cycle recruiting includes all aspects of the recruitment process, from finding candidates to onboarding them. This means that you will have a better understanding of your …

If you’re playing along with buzzword bingo, you’ve heard the term “employee engagement.” But it would be a mistake to dismiss it as just a buzzword. Ignoring engagement costs the global economy 8.1 trillion dollars each year, according to a study by Gallup. Thankfully, the opposite is also true. Improving employee engagement can boost profitability, improve customer satisfaction, and even …

One of the main things we’ve learned during the COVID-19 pandemic in regards to how people consume content is that they want to be entertained in different ways. Consumers want the convenience of being able to consume content where they spend the most time, and on their own terms. If your brand doesn’t give consumers this option, then you’re missing …

Instagram has become one of the most popular social media platforms in recent years, and Instagram influencers have emerged as a powerful force in the world of marketing and advertising. By 2022, Instagram is expected to have more than 2 billion active users, making it an essential platform for businesses and brands seeking to reach a wide audience. Instagram influencers …

POV: You’re new in the market and you’re wondering just how your small business can stand out among the millions of brands currently on social media. In this article, you’ll learn how to use social media for small businesses and which (free) software you should have in your toolbox. Why social media is important for small businesses? The biggest benefit …