Business Tips

Video marketers report that it offers the highest ROI of any media format, but those who use it still face challenges with the strategy.

Instagram is an incredibly popular social media app for teens — in fact, roughly 41% of U.S. teens use Instagram as of January 2021.

Every marketing team is challenged to do more with less — especially nonprofit organizations. Often, resources are tight, and teams are small. Sound like your organization?

As the second-largest search engine, with over 2 billion users per month, YouTube is an undeniably powerful channel for your marketing efforts. Despite its popularity, many business startup owners opt to use Facebook over YouTube as their channel, especially for uploading video content.

Having a digital presence is critical for any business looking to reach new audiences.

Small Business Marketing: Whether you’re in the process of launching a new business or already have one, having a strong online presence for your brand is extremely important. In fact, consumers learn about local businesses online more than anywhere else, with Statista predicting the number of ecommerce users to grow to nearly 274 million by 2025. If you’re a small …

Lead Generation Goals: To hit revenue and growth goals, your company needs customers. To get customers in an inbound world, your marketing team is responsible for generating leads and funneling them over to your sales team. The question is … how many leads? When your boss asks you what your lead goal is, don’t just pull an answer out of …

As a leader, you need to accept that you are not always going to be right and you aren’t always going to excel in everything — and that’s okay! Self-awareness in leadership is key to the success of any organization and can encourage growth, adaptability, and honesty in the workplace. To help you learn why self-awareness in leadership is integral …

Finding a good Instagram caption is a challenge, especially if you run the Instagram profile of a business. Why? Because if you want to build a consistent brand on Instagram, it’s important to maintain a distinctive voice on every post, video, or reel. That’s harder than it sounds. If you’re tired of writing captions from scratch, there’s no need to …

The shrug emoji ???? is a popular image used to convey confusion or emphasize a question. There’s no denying the power emojis have when it comes to boosting engagement and emphasizing communication. Sometimes you just need a symbol to get the point across, and emojis serve that purpose. However, it’s worth noting the shrug emoji wouldn’t exist without its predecessor, …