Business Tips

When businesses invest in community management, they transition from an everyday brand to a human brand — one that cares deeply about the people who support them, work for them, and interact with them. Businesses build communities — or implement community management tactics at their companies — to build authentic relationships among their audiences, both external (customers, followers, etc.) and …

Future of Partnerships – Celebrity brand partnerships extend beyond endorsements and #sponcon. A growing number of brands are finding new ways to work with celebrities and public figures, including bringing them on as consultants or employees and exchanging equity as payment for the collaboration. celebrity new appointments Recently, Delta Airlines announced that Tom Brady will be brought on as a …

Marketing plans provide a framework for funneling customers from awareness to purchasing decision.   When it comes to Software-as-a-Service (SaaS) offerings, these plans should take into account the recurring nature of SaaS solutions. Special attention is given to retention and referrals compared to purchases and loyalty. Here’s what you need to know about SaaS marketing plans, what differentiates them from …

Can we please come up with some better terminology for the concept of “link bait”? To me, this evokes thoughts of those evil bait-and-switch advertising schemes. But I’m going to say it loud and proud – “Not all link bait is bad!” TeaHere’s the right and wrong way to use link bait, and, when done correctly, marketers can drive more …

Abandoned cart emails are an essential part of an email marketing strategy — especially if you’re serious about boosting sales. Whether you sell to other companies or consumers, you can benefit from sending cart abandonment emails to buyers who haven’t completed their purchase. Here, you’ll find abandoned cart email templates to get you started, plus effective abandoned cart email examples …

If you’ve used newly accessible generative AI Platforms, you’ve likely realized how many tasks you can streamline in just seconds. The right AI  platforms can help you or your business bridge the gap between cutting-edge algorithms and real-world applications, enabling AI systems to mimic human processes like reasoning, learning, and even social intelligence. But, with so many AI platforms hitting …

In school, I learned the basics of good writing – keep it short, concise, and grammatically correct. By that definition, AI-written content must be good, right? Still, when I play with a tool like ChatGPT, I see some red flags. Sure, it’s grammatically correct, but it gives off a serious “corporate speak” feel. It follows a logical sequence, but it …

Creating a comprehensive marketing plan is crucial for the success of a new product. Here’s a step-by-step guide to creating a marketing plan from scratch: 1. Executive Summary: Objective: Brief overview of the entire plan. Mission Statement: Defines what the company seeks to accomplish with the product. 2. Market Research: Objective: Understand the market, competition, and consumer needs. Methods: Surveys, …

Online forms are ubiquitous in web browsing, ranging from digital library card registrations to newsletter subscriptions and login pages. These forms, known as HTML input types, might appear complex at first, but mastering the available options will empower you to create webpages with intuitive and user-friendly forms. Continue reading to delve into the world of HTML inputs and enhance your …

Are you skilled in effective communication? Do you thrive on acquiring new business acumen as a quick learner? If so, embarking on a career as a Business Development Manager (BDM) could prove to be immensely rewarding and tailored to your strengths. Business development management provides an opportunity to showcase your prowess in relationship-building and problem-solving. In this post, we will …