Business Tips

Consistently creating high-quality, engaging, and relevant content across social channels can be incredibly difficult and time-consuming for marketers. To combat those challenges, most marketers have relied on reposting content from other creators and brands as an opportunity to fill in their social calendars and provide valuable content on a more consistent basis. In fact, reposting is an incredibly popular option …

Looking to improve the performance of your website but find yourself struggling to communicate with the technical experts running it? An SEO glossary can be a great tool to help bridge the gap between marketers and developers. With an arsenal of technical jargon that is often difficult for non-experts to understand, the world of search engine optimization can seem intimidating …

How to Get Followers on Pinterest: To get followers on Pinterest, it’s important to understand both the basics of good pinning practices and the key elements of optimizing your profile and content for search engine optimization (SEO). Some essential terms for marketers to keep in mind include keywords, titles, hashtags, and descriptions. To start, you should focus on using keywords strategically …

Data from 500+ Instagram Marketers- It’s evident that Instagram is more than a photo-sharing platform in 2022. Instagram has grown to be a popular social media channel that offers Story, video and live streaming features. It is also evolving into an online shopping platform that integrates e-commerce with social media. Our recent survey of 580 Instagram marketing professionals found that …

Ultimate Guide to Internet Marketing – Internet usage is growing worldwide every day. In fact, more than 4.95 billion people use the internet in 2022. Marketing is about reaching customers wherever they are. Television commercials, billboards, and print advertisements all try to achieve this goal. The internet has unique advantages that other marketing mediums don’t have: reach, personalization, and the ability to …

Viral Social media platforms: Every day, new social media platforms seem to be popping up everywhere: from TikTok to Clubhouse and Lasso. Many of the popular ones have lost their popularity. It can be hard for marketers to keep up with current trends, but it is essential for building and maintaining strong audiences. We’ve been keeping you informed over the years about …

How to Prevent Click Fraud: When it comes to business, the old adage “You’ve got to spend money to make money,” couldn’t be more true. Aside from the financial outlay to develop your product and manufacture it, and all the overhead that comes with owning a business, you are responsible for marketing your product so the public knows that your …

As a marketer, you know just how valuable Google Sheets can be for storing data, tracking metrics, and creating reports. But in order to get the most out of Google Sheets, it’s important to take advantage of all the time-saving keyboard shortcuts available to you. Whether you’re an experienced Google Sheets user or just starting out, you’ll find that there …

The weighted average formula is a powerful tool in Excel that can be used to calculate weighted averages for numerical data sets. To use this formula, you simply need to provide the formula with a set of values and corresponding weights. The various weights will be automatically normalized by Excel so that the result is a true average. To apply …

When prospects first come to your business page, they probably won’t just click and buy your offering immediately. They’ll most likely be searching through your site to learn more about it, gauge the level of trust people have in your company, and be on the lookout for res to help them achieve their goals. You can create this experience by …