Business Tips

Throughout the COVID-19 pandemic, the internet and social media helped us connect with our coworkers, friends, and loved ones during times of extreme isolation.

During my days as a journalist, I saw many different forms of recruitment take place. It was common to see reporters and photographers recruited from all over the country to work with the team.

Every marketer faces different challenges. And, ever since 2020, the ways we’ve had to pivot, adjust campaigns, and address challenges has been unlike anything many of us have had to do before.

In the world of social media marketing, there are hundreds of tools and software with features capable of helping you with different aspects of your social media strategy. These tools — also known as social media management tools — can assist with social media creation, collaboration, planning, scheduling , sharing, analysis, and more.

The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Given its early beginnings, email isn’t as shiny as some newer channels like messaging and social, but it is an effective way to build an owned audience that …

If you had to describe yourself in less than five words, what would you say? For people, these words are the foundation of a personality. But for companies, they refer to the brand essence.

Wouldn’t it be great if creating infographics was as simple as writing text-based blog posts? Usually, it would take a lot of time, effort, and skill to make them — but that doesn’t have to be the case.

Excel is a great tool for all of your marketing needs. You can create graphs to visualize your data, use formulas to calculate conversion rates, or even create social media calendars.

The implication of video content in strategic marketing campaigns allows brands to connect more to consumers, thereby increasing leads, sales, awareness, and revenue. It’s easier to understand, use, and remember products when seeing them enacted in real-world applications. In the digital age, video-focused content is prioritized over other forms of content. The following video strategies will guide you on how …

The customer service landscape has changed. Technologies and many other modern conveniences have transformed consumer expectations, and service providers like call centers need to follow the tide. Thanks to the greater level of accessibility consumers have to information, they’re more informed now than ever before. However, while self-service options have grown in popularity, the one thing that hasn’t changed is …