Business

Best Affiliate Programs – Every day, thousands of publishers benefit from a recurring cash inflow by partnering up with other companies via affiliate programs. Affiliate marketing is one of the best ways to monetize your blog, especially when you don’t sell products or services. Joining an affiliate program can get you exclusive access to new content and special deals for …

SEO Writing:  If you’ve ever written a blog post before, you know how much time it can take. From topic selection and gathering research to writing the post and pressing “Publish,” the process often demands hours. That‘s why, if your post doesn’t earn the traffic you expected, it can be a major letdown. Fortunately, there’s a way to combat low …

Why Lifestyle Brands Are the New Media Companies In today’s digital-first world, lifestyle brands have transcended their traditional market roles to become influential media powerhouses. With their unique ability to captivate and engage audiences, these brands are redefining how content is consumed and shared across various platforms. The Evolution of Lifestyle Brands into Media Entities Lifestyle brands have always had …

Twitter is dead, and from its ashes rises X. Okay, that might be a little dramatic, but it‘s not wrong. Twitter officially rebranded following Elon Musk’s acquisition and is now known as X. So, what could this mean for the platform going forward? Are users still sticking to the newly named social media site, or will they flock to other …

When businesses invest in community management, they transition from an everyday brand to a human brand — one that cares deeply about the people who support them, work for them, and interact with them. Businesses build communities — or implement community management tactics at their companies — to build authentic relationships among their audiences, both external (customers, followers, etc.) and …

Future of Partnerships – Celebrity brand partnerships extend beyond endorsements and #sponcon. A growing number of brands are finding new ways to work with celebrities and public figures, including bringing them on as consultants or employees and exchanging equity as payment for the collaboration. celebrity new appointments Recently, Delta Airlines announced that Tom Brady will be brought on as a …

Can we please come up with some better terminology for the concept of “link bait”? To me, this evokes thoughts of those evil bait-and-switch advertising schemes. But I’m going to say it loud and proud – “Not all link bait is bad!” TeaHere’s the right and wrong way to use link bait, and, when done correctly, marketers can drive more …

In school, I learned the basics of good writing – keep it short, concise, and grammatically correct. By that definition, AI-written content must be good, right? Still, when I play with a tool like ChatGPT, I see some red flags. Sure, it’s grammatically correct, but it gives off a serious “corporate speak” feel. It follows a logical sequence, but it …

As your business grows, you need a roadmap to help navigate the obstacles, challenges, opportunities, and projects that come your way. Enter: the SWOT analysis. This framework can help you develop a plan to determine your priorities, maximize opportunities, and minimize roadblocks as you scale your organization. Below, let’s go over exactly what a SWOT analysis is, a few SWOT …

SEO Writing:  If you’ve ever written a blog post before, you know how much time it can take. From topic selection and gathering research to writing the post and pressing “Publish,” the process often demands hours. That‘s why, if your post doesn’t earn the traffic you expected, it can be a major letdown. Fortunately, there’s a way to combat low …