Business

Lifecycle Marketing: Savvy marketers know it’s rare to reel in customers at the first encounter with a brand. From my own experience, winning people over takes time, thoughtful touchpoints, and a whole lot of trust — which is what makes lifecycle marketing so crucial. All businesses create their own unique lifecycle marketing strategy, but the purpose is the same: to …

Success in the media field is a moving target. While earlier media conglomerates focused largely on gathering audiences and monetization through advertising, emerging media brands are finding success by creating their own lifestyle brands to generate growth and engagement.

Best Chrome Extensions: Google Chrome browser extensions allow you to increase productivity, reduce distractions, and source content — all in the comfort of your internet browser. The best part is that you have plenty of options. The Google Chrome web store offers a variety of different tools that help you become safer, smarter, and more productive with just one click. …

If you’ve been a marketing professional for years, learning about the four Ps of marketing may be an old thing for you. However, for those of us who work in the industry but did not study marketing in college, it is entirely possible that you have not heard of the marketing mix. Below, let’s learn about the four Ps of …

Twitter is dead, and from its ashes rises X. Okay, that might be a little dramatic, but it‘s not wrong. Twitter officially rebranded following Elon Musk’s acquisition and is now known as X. So, what could this mean for the platform going forward? Are users still sticking to the newly named social media site, or will they flock to other …

When businesses invest in community management, they transition from an everyday brand to a human brand — one that cares deeply about the people who support them, work for them, and interact with them. Businesses build communities — or implement community management tactics at their companies — to build authentic relationships among their audiences, both external (customers, followers, etc.) and …

Future of Partnerships – Celebrity brand partnerships extend beyond endorsements and #sponcon. A growing number of brands are finding new ways to work with celebrities and public figures, including bringing them on as consultants or employees and exchanging equity as payment for the collaboration. celebrity new appointments Recently, Delta Airlines announced that Tom Brady will be brought on as a …

Marketing plans provide a framework for funneling customers from awareness to purchasing decision.   When it comes to Software-as-a-Service (SaaS) offerings, these plans should take into account the recurring nature of SaaS solutions. Special attention is given to retention and referrals compared to purchases and loyalty. Here’s what you need to know about SaaS marketing plans, what differentiates them from …

Can we please come up with some better terminology for the concept of “link bait”? To me, this evokes thoughts of those evil bait-and-switch advertising schemes. But I’m going to say it loud and proud – “Not all link bait is bad!” TeaHere’s the right and wrong way to use link bait, and, when done correctly, marketers can drive more …

Abandoned cart emails are an essential part of an email marketing strategy — especially if you’re serious about boosting sales. Whether you sell to other companies or consumers, you can benefit from sending cart abandonment emails to buyers who haven’t completed their purchase. Here, you’ll find abandoned cart email templates to get you started, plus effective abandoned cart email examples …