Business

What to Do If Employees Refuse to Wear a Mask

“I want to come back to work, but I won’t wear a mask.” Some of you may have heard this from your employees. Your gut reaction may be, “well, then, you’re fired,” but you can’t do that immediately. If an employee makes such a statement, you first need to ask why. Here’s what you need to know. The Americans with …

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Uncover Your Motivation to Lead by Asking Yourself 2 Simple Questions

If you run a business, your people are looking to you for guidance in a moment of crisis. Your words make an impression on your team, partners, and customers. According to a recent report by consulting firm McKinsey & Company people are looking for a different kind of leadership during the coronavirus pandemic. They’re searching for leaders who show more humanity. “In a normal environment, …

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Why Congress Is About to Ruin Its Best Chance to Hold Big Tech Companies Accountable

Reasonable people can debate the extent to which the federal government should be involved with regulating the world’s largest tech companies. At a minimum, it’s certainly reasonable for our elected officials to ask questions of companies with so much power, and which have so much control over our lives.  And so, at noon EDT today, the CEOs of Apple, Google, Facebook, …

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This Is Not a Post Apocalyptic Movie. If Congress Doesn’t Act, Though, It’ll Feel That Way

As negotiations over a Phase 4 stimulus bill hit roadblocks in Congress, the prospect of talks breaking down entirely is suddenly realistic. If they do, the consequences for the economy and U.S. businesses will be catastrophic. Both the House and the Senate have their own ideas on how to shore up the U.S. economy, which continues to hemorrhage under the …

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4 Employee Benefit Ideas to Help Parents This School Year

Back to school season is upon us, and this year is going to look very different because of the Covid-19 pandemic. Varying school openings paired with a lack of available child care can mean some major challenges for your employees and your business this fall. As a business owner, you are in the unique position to offer flexibility and support for your staff …

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Siete Family Foods CEO Miguel Garza on How to Cook Up an Authentic Brand

As children, when the Garza siblings fought, their parents forced them to hug for 15 minutes to work it out. That parenting hack helped foster a foundation of love and trust that carried through to the family business, according to Miguel Garza, CEO and co-founder of Siete Family Foods. Founded in 2014, the company created a category in grain-free and dairy-free …

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MasterClass CEO: Joining an Early-Stage Startup Is Less Risky Than You Think

Ask young people if they would one day like to be an entrepreneur and in poll after poll (at least before the current crisis) a healthy majority will answer yes. It’s not hard to guess why. The upside of startup success is gigantic and even if you’re aiming for a smaller business, the self-employed report being more satisfied in their …

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These Are the 4 Words Steve Jobs Used To Change Everything

The 2007 keynote where Steve Jobs introduced the iPhone is widely considered one of the most consequential events in the history of technology. Aside from Jobs’s mastery of the art of the product launch, the event itself was significant because Apple was launching something that most of the people who worked for the company had never even seen–and that includes many …

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How to Persuade Someone in 50 Words or Less

I don’t play tennis, but I was captivated by a book about the tennis champion Maria Sharapova. I was sold on it after reading a 50-word pitch in The New York Times. When a reporter for the newspaper interviews an author, the last question is always the same: Persuade someone to read your book in 50 words or less. This is not …

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Building a Long-Term Brand to Stand Out in a Short-Term World

We are living through a time where the way we work is changing to meet the needs of the moment. It’s hard to look beyond this instant because it often feels like there will be no business to tend to tomorrow if we can’t survive today. Yet, for many businesses, the surest way to a short brand life is to …

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