Don’t Underestimate the Power of Public Relations Amid COVID-19: An exploration of the importance of PR during the coronavirus epidemic.
No business or industry has remained untouched by COVID-19. Some have benefited from the increasing dependence on the Internet and have managed to thrive; Others have found it impossible to operate amidst social removal measures and strict health regulations.
Whichever camp you find yourself in, improving your communication strategy and digital presence is the best way to a bad situation.
Here’s how public relations can help you because of the uncertainty we face.
1. Engage with your customers
Many people are now unable to travel or unable to travel, attend in-person events, or even roam in physical stores. But your customers and audience are still there, sitting at home – you just need to find new ways to reach them.
The method you choose depends on your business or offering, but there are plenty of options. Why not run free online webinars to teach people how to use their software? Write useful guest articles on websites that give your audience frequency? Or start a podcast to provide relevant industry insights?
While this type of digital content may not have an immediate impact on your bottom line, it is an investment that can pay dividends for years to come.
2. Build Your Credibility
Now more than ever, people have a lot of time to research their options and understand the market. If you haven’t found the time to search for press features or improve your website, now you have the chance to seize the opportunity.
Trust us – your customers will notice.
Public figures are also under investigation. Many of them have been held to account – from trivial instances like Kim Kardashian’s “out-of-touch” 40th birthday island to more serious cases like Scotland’s Chief Medical Officer living in her second home to her own health And flouting security rules.
Social media and digital content can help you get into the headlines for the right reasons. Alternatively, use a press release distribution service to take matters into your own hands.
3. Get creative
When business is doing well, it is easy to get complicated about the way you operate. Why it’s okay not to be broken? But now, it seems like everything is broken.
Brands that are able to adopt creative solutions and try out new things offer the best chance to reach a fresh audience and keep their existing audience interested.
Talking to a PR professional is a great way to come up with new ideas that are directly relevant to your industry and brand.
With a possible recession and uncertain future of many sectors, it is possible for businesses to deal with the epidemic by cutting costs as much as possible, including their communications budget.
Yet this is a terrible mistake. Companies that will move beyond the “new normal” and are those who perceive an opportunity to accelerate their digital presence and connect with their audiences in new ways.
Instead of letting fear rule you, trust in your brand’s potential and work on your public relations strategy.