Google has released its yearender list with the search queries that got people talking in India this past year. This includes trending topics, events, sports, news and more.
Among the top searches this year were the US elections, PM Kisan Yojana and Bihar election results. In the ‘How to’ category, ‘how to download vaccination certificate’ and ‘how to link voter ID with Aadhar’ were the most sought after keywords.
Education
In the age of digitalisation, learning is no longer restricted to classrooms or books. Across India, schools are using innovative technology to transform the way students learn. This includes the integration of mobile phones into learning environments to allow for anytime, anywhere learning that is accessible on the go.
The Indian education sector is among the world’s largest, with 1.4 million schools and over 200 million students. It also has the world’s highest population between the ages of three and 23 years, which makes it an attractive market for new age education providers.
Personalized learning has become a key focus for the education industry as educators are focusing on individual learning styles to ensure that each child is receiving the best possible education. With this approach, children are able to develop their individual learning style and build self-esteem by identifying and tapping on their talents.
In addition, the emergence of digital platforms has shifted the focus from physical teaching to online learning. This has enabled institutions to offer courses and study programmes that can be accessed by any device, from a laptop to a phone.
This has led to a shift in student choice as more and more students are looking to pursue vocational oriented courses rather than the traditional academic ones. Courses like Filmmaking, Design, Fashion, Advertising, PR and Communications have all risen to prominence due to this shift in demand.
Another major trend in the field is the introduction of hybrid models that use a mix of online and face-to-face teaching methods. This is a great opportunity for schools to experiment with various approaches in their curriculum and to see what works best with the different demographics of their students.
The education industry has also embraced the emergence of virtual learning platforms, which are a great way to bring in more resources to students. This can be done through a wide range of methods such as video, audio and chat sessions.
Ultimately, the goal of education should be to help people understand themselves, their place in society, and the purpose of life. While this can be challenging to achieve, it’s not impossible.
Mobile
With over 600 million mobile internet users, India is one of the world’s fastest-growing mobile markets. And as more people turn to their smartphones for their daily internet needs, it’s crucial for any brand with a presence in this country to have an effective mobile strategy in place.
Indians use their mobile devices for everything from setting alarms and reminders, playing music, reading news, calling a friend, ordering food or tracking shipments, to booking tickets. As more people access these services on their phones, voice search is becoming increasingly popular.
Currently, Google’s voice assistant is available in nine major Indian languages. And more and more companies are adding voice capabilities to their apps, such as food delivery service Zomato and ride-share app Ola.
For brands with a presence in the country, implementing voice search and speech-to-text technology is critical to optimizing your search results. This is because voice recognition technology has the ability to understand your voice and speak it into a device, translating your commands as you talk.
As a result, this new form of search has the potential to transform the way that brands communicate with customers, providing a more personalized experience. The key to success is to ensure that you have the right language and SEO strategy in place for your target market, so you can deliver the most relevant content.
The majority of Indian consumers prefer digital content in their native language, so localizing your content in Hindi and several other Indian languages is a good idea. However, the challenge is to ensure that your content reaches the right audience in a language that’s relevant to them and their culture.
Another important trend for brands with a presence in India is to optimize their mobile sites for the search engines. This means making sure that your website is mobile-friendly and that it ranks well for the right keywords.
While it might seem like a lot of work, it’s worth it for brands with a strong presence in the country to invest in an effective mobile strategy. This can help your brand stay ahead of the competition and gain a competitive advantage in an increasingly mobile market.
Search Engines
As the web evolves into a complex, real-life environment, search engines are now expected to understand our desires and contexts. The result is a new kind of search engine that not only helps users find information online, but also provides suggestions for how to use the web in real-life scenarios.
The most popular search engines worldwide are Google and Bing. The latter has over a billion visits per day and is available in 105 languages.
In India, the number of people who use search is growing fast. As a result, businesses should focus their efforts on optimizing their websites to make sure they are listed in the top results for relevant search queries.
According to a survey, 62 percent of consumers use search to learn about a product or service and 41 percent to purchase it. So if your business is not listed in these search results, you could be losing potential customers.
Moreover, there are many new on-screen search engines like Qwant and DuckDuckGo that promise to protect users by not storing any data close to home. These new services also don’t track their users or use third-party cookies to show them targeted ads.
This makes them a good alternative to Google. They can help you connect with a wider audience without the bias of Big Tech.
However, they are not all created equal. Some may have better rankings than others and offer more features.
A search engine is a software program that does systematic searches of the World Wide Web for specific information provided in a textual web search query. The results can be a combination of links to websites, images, videos, or other types of content.
The most popular search engine in India is Google, which has an estimated 3.57% share of the search market. The search engine also receives 8.5 billion searches daily, according to its stats.
Despite its popularity, the search engine doesn’t have the best reputation in terms of protecting user privacy. In fact, it has been criticized for collecting and selling personal data to companies. Some users are even concerned that Google is a “Big Brother” because it follows them around the web and uses their search history to target them with ads.
Social Media
Social media is a type of internet service that allows people to share information with others through their personal profiles. This includes posting photographs, videos, and other types of content. It can be used to communicate with friends and family or to promote businesses.
As technology has advanced, social media has become an essential part of many people’s lives. It has also changed the way that businesses interact with their customers.
This is because social media sites give users the flexibility to customize their user settings, organize their friends and followers, manage the information they see in their news feeds and even provide feedback on what they do or don’t want to see. It is a form of communication that is very useful in promoting businesses and products, as it provides the opportunity to distribute special offers, discounts and coupons to would-be customers.
Despite its benefits, there are some problems that arise with the use of social media. These include issues of privacy and security. Some of the concerns are related to how social media companies collect user data, which can be used for targeted ads or other marketing purposes.
Another concern is the addictive nature of social media. There have been several studies that suggest that people who spend a lot of time on social media are more likely to be depressed or anxious.
In addition, some people have been diagnosed with a mental health condition called a social media addiction disorder (SMAD), where they feel they can’t live without their social media accounts. This is a problem that is only growing with the growth of smartphones and the internet.
The biggest social platforms in India include Facebook, YouTube and WhatsApp. Each of these has a large audience and are investing heavily in India.
With this in mind, it is important for brands to know how they can connect with their audience on these social platforms. Some of the ways to do this are by following up on up and coming trends and implementing a strategic marketing plan that will help you reach your target audience.