Eminem and Snoop Dogg to perform Bored Apes track at MTV music awards

ByChief Editor Tips Clear

Nonfungible token- (NFT)-friendly rap icons Eminem and Snoop Dogg will be performing at MTV’s Video Music Awards (VMAs) together on Sunday in a performance inspired by the Otherside metaverse and Bored Ape Yacht Club (BAYC) NFTs.

The Otherside is a collaboration project between Yuga Labs’ BAYC and NFT investment and gaming giant Animoca Brands.

Partnering with Otherside creator Yuga Labs, the global rap icons will be giving some major mainstream exposure to Otherside by transforming the VMAs stage into its style for their latest collaborative single From the D 2 the LBC. Specific details of the performance are sparse at this stage, however.

In what appears to be a signal to the music industry that metaverse performances deserve more recognition, the VMAs have also added a “Best Metaverse Performance” category to its annual awards. Nominees for the award include Justin Bieber, Rift Tour (featuring Ariana Grande) and Twenty One Pilots.

The VMAs may be hoping that in embracing the Metaversethey will be able to reinflate their flagging viewership numbers. After peaking at 12.4 million viewers in 2011, the awards have seen a steady decline in viewers, with the 900,000 that tuned in live to watch the awards on MTV representing the eigt year in a row that viewership has decreased.

The single marks the first collaboration between the two artists in 20 years, with the duo up for the “Best Hip Hop” award. Both Eminem and Snoop Dogg are hodlers of BAYC NFTs, and the song’s music video heavily features content from the NFT collection. Snoop Dogg has also recently featured in an EDM single called BAYC by Esther Anaya in an animated video of Bored Apes and other NFTs.

Eminem purchased a hip-hop-clothed Bored Ape on Dec. 31 for 123.45 Ether (ETH) and also has a collection of 28 other NFTs under the name Shady_Holdings. Snoop Dog is a much more avid participant within the NFT space, with a partnership between him and The Sandbox leading to The Doggies collection of NFTs, as well as buying a Bored Ape on Dec. 22.

The Otherside and its Voyagers

The Otherside is a gamified interoperable metaverse currently in beta development. The platform offers Otherdeed NFTs to represent digital ownership of land plots in the BAYC-affiliated virtual world, with Otherdeed owners being referred to as Voyagers.

According to the lite paper, “Otherside will support interoperability in the future, giving Voyagers a chance to bring their own outside collections and NFTs to life within our metaverse.”

Related: Yuga Labs ‘inappropriately induced’ BAYC investors: Class action

According to data from CryptoSlam, sales of Otherdeed NFTs have topped $1 billion to date, with $23.5 million of volume coming over the past 30 days. Demand is also quite high for the top-tier NFTs in the collection, with one plot having sold for as much as 333.33 ETH (currently valued at $565,289) four months ago.

The Otherside allowed users into its metaverse for the first time on July 16, with 4500 users able to jump in and experience the virtual world. Only Voyagers and selected third-party developers were able to participate, and the trip seems to have been a great success based on tweets from its supporters.

Similar Posts

Biden is hiring 87,000 new IRS agents — and they’re coming for you

ByChief Editor Tips Clear

The Inflation Reduction Act, signed into law this month by United States President Joe Biden, empowers the Internal Revenue Service with nearly $80 billion in new funds. The world’s most powerful tax collection agency is using the money to go on a hiring spree to fuel much tougher enforcement efforts. It is widely assumed that…

Coinbase Earnings: What Happened with COIN

ByChief Editor Tips Clear

Investopedia asks authors to use primary sources to support their work. These include white papers, government data, original reports, and interviews with industry experts. We also reference original research from other reputable publishers where appropriate. You can read more about the standards we follow in producing accurate and unbiased content in our editorial policy.

How to Build Generational Wealth

ByChief Editor Tips Clear

Generational wealth is wealth that parents or grandparents pass on to their children and grandchildren. Having generational wealth can provide financial stability and opportunities for children, grandchildren, and even more generations in the future. But money is not the only valuable element of this type of intergenerational inheritance, says Taylor Kovar, CFP and chief executive…

Crypto mining can benefit Texas energy industry: Comptroller’s office

ByChief Editor Tips Clear

The United States filled in the wide gap in Bitcoin (BTC) mining that was left open by China by the end of June 2021. Despite looming rumors of high power consumption, officials in Texas, one of the fastest growing crypto mining hubs in the U.S., now believe that mining operations can, in fact, garner a…

Financial Conduct Authority

Understanding the Financial Conduct Authority in the UK

ByChief Editor Tips Clear

The Financial Conduct Authority (FCA) plays a pivotal role in maintaining the integrity and stability of financial markets in the United Kingdom. Established to protect consumers, enhance market integrity, and promote competition, the FCA oversees regulatory requirements for financial services firms, making it a cornerstone of the UK’s financial regulatory framework. In this article, we…

Primary Market Corporate Credit Facility (PMCCF)

ByChief Editor Tips Clear

The Primary Market Corporate Credit Facility (PMCCF) was a special purpose vehicle (SPV) created on March 23, 2020 by the Federal Reserve designed to maintain credit flow to large employers in the face of the COVID-19 crisis. The Fed lent money to the SPV, which made loans to investment grade companies and bought corporate bonds…