Heineken Lagos Fashion Week “Woven Threads”
From 3 to the April 26 Heineken Lagos Fashion Week presented Season One, his annual showcase, this year dedicated to the topic Woven Threads. Inspired by the traditional craftsmanship of the African continent, the purpose of this long showcase was to explore a more responsible approach to local production, which favors the spread of a model slow fashion. Due to the global health situation, the event took place in digital form, however involving many personalities from the African, and especially Nigerian, fashion system.
Heineken Lagos Fashion Week “Woven Threads”During the three weeks panels, digital showrooms, workshops were held and fashion films were presented to analyze these issues and face the difficult situation, trying to plan a possible future.
In the First week several panels were organized involving Nigerian fashion personalities such as Nike Ogunlesi Founder & CRO of Ruff ‘n’ Tumble, Hamman Kwajaffa Director General of Nigeria Textile Garment Manufacturing Association e Sola Babatunde Founder and Creative Director of the OSC College of Fashion & OSC garment factory, to name a few, moderated by the founder of Lagos Fashion Week Omoyemi Akerele.
Mark Van Iterson Global Director Heineken Design & Sustainability has joined Omoyemi Akerele for Heineken Meets Fashion, an Instagram Live to discuss the role of sustainable design in fashion.
In second week instead the consequences of the pandemic were mainly addressed and an attempt was made to explore possible future scenarios, always through a series of panels.
In third and final week Finally, Woven Threads analyzed the approach to design, consumption and production in fashion. Sarah Diouf Creative Director and Founder of Tongoro Studio discussed how to create a brand Direct to Consumer in Africa, while Nana Otedola Founder Garment Care Nigeria hosted Awa Meite to discuss the “healing power of cotton”, a project that involves the communities of Mali in the collection and processing of this precious raw material.
All these discussions and sessions can be consulted again on the Instagram page of Lagos Fashion Week.