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Google Ads are one of the best advertising tools for driving more traffic and leads to your site. It is believed that businesses make $8 in profit for each $1 they spend on advertising.
A Google Ads Certification can help you create more effective and better ads for Google. It is also a good resume boost.
You’ve found the best place to get a Google Ads certification. We’ve put together a guide to explain the benefits of Google Ads Certification and show you how to prepare for it. If you are in trouble, you can jump to the right information.
What is Google Adwords Certification?
Google AdWords Certification (GAC) is the certification that Google offers to those who have passed their AdWords Certification test. It confirms that they are proficient in creating, managing, and optimizing ad campaign using Google Ads.
This certification can help you to get a job in digital marketing.
Why Google Ads certification?
When I applied for a job years ago, I spoke to dozens of people in the digital industry about their work and application processes. Many people stressed the importance obtaining certifications in digital marketing, especially Google Ads certification.
Many employers are searching for employees with this certificate on LinkedIn. The demand for Google Ads marketers is also high. However, there are few qualified candidates.
Many hiring managers search LinkedIn to identify qualified candidates. A Google Ads Certification is among the very few qualifications which can demonstrate knowledge and skill. The certification shows that you are familiar with the field.
Having a good understanding of adjacent marketing areas will also help you communicate and build empathy with your team. The certification will help you to look more professional.
Google Adwords certification: How to get it
1. Google Skillshop: Get Started
Professionals can earn the certification by accessing the Google Skillshop, a collection of e-learning classes offered by Google Product Experts.
Sign in with your favorite email account. This should be one that is associated with either your LinkedIn profile or your business account.
2. Choose Google Ads certification.
Search for topics on Google Ads or explore the Skillshop topics.
Google Ads Certification will allow you to choose which exam is best for your specific career goal. You have a variety of options, but Google offers these:
3. Exam preparation is important.
Take notes, and plan your time to review the information.
Google Ads Exam Questions
Google Ads certifications are available for many topics including mobile, shopping, video and display ads. Search ads are the most popular version of the test, as this is where marketers spend the most time on Google Ads. Google Ads Performance Certification is the second Google Ads Test that marketers can use.
Google Ads Exam Duration
The time limits for each exam vary, but they usually fall between 60 and two hours. It’s easy for me to estimate how long the exam takes, because I took the test with 12 other people in class and saw how fast they finished the test. It usually takes between 50-75% the time allotted. Some people use the tool all of the time, especially if they’re new to it or are focused on learning.
4. Pass the assessment and display your badge.
Google Ads Certification Badge
You will receive a badge of certification once you have passed the test. This can be displayed on your LinkedIn profile. This badge will increase your credibility, and make your profile search engine friendly. It’s no secret that recruiters are interested in this certification. You will therefore appear on their searches more frequently.
Google AdWords Certification Cost
The Google AdWords Certification is now called the Google Ads Certification and it’s completely free. You can also take the test multiple times.
google adwords test tips
1. Take notes
You can use printed notes to remind you of small details (but not for the whole exam). The notes you take will come in handy if Google ever decides to restrict browsing for future test-takers.
2. Battery stock up on plenty.
Connect your computer to the wall so its battery doesn’t drain during an exam. It may sound obvious but it is important to avoid a painful experience.
3. Answering questions at a steady pace is important.
Spend some time on each question. The majority of people will have some extra time. It’s not a race, but a marathon. For at least an hour, you will be answering multiple-choice questions.
4. Practice self-care, pre-test.
Hydrate. Get enough sleep. It is easy to forget simple things like drinking enough water or eating before an examination, and this can have a negative impact on brain performance. Omega-3-rich foods are good for your brain.
In the end, earning a Google Ads certificate is an investment that will benefit your career. Employers in digital marketing are seeking evidence to show that you’re a step above the entry-level candidates.
5. Don’t rush through the subject matter without first understanding it.
You will hurt yourself if you pass the test without fully understanding the PPC terms and methodology. You can use the exam as a way to improve your PPC knowledge. It will also help in job interviews.
You don’t have to be an expert in All about Google Ads. Real-world experience will help you. The knowledge that you acquire in preparation for the exam can help you to move on.
Google Ads certification: Build your knowledge
Think of the Google Ads test as an opportunity to learn, not a checklist. This will help you learn from every question, while others will rush to finish the test.
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