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In an exciting development for cricket fans worldwide, the International Cricket Council (ICC) has extended its partnership with FanCraze to launch an innovative Web3 fantasy game. This collaboration aims to enhance fan engagement through cutting-edge blockchain technology, bringing cricket enthusiasts closer to the action than ever before.
A New Era of Fan Interaction
The newly launched fantasy game will be a key feature of the ICC Men’s Cricket World Cup 2023, set to commence on October 5th in India. Leveraging the NEAR Blockchain Operating System (B.O.S.), this game allows fans to create dream teams, earn points, and redeem prizes based on the real-time performance of their selected players. This initiative marks a significant leap in how fans interact with the sport, providing an immersive experience that bridges the gap between virtual and real-world cricket.
Finn Bradshaw, Head of Digital at the ICC, expressed his enthusiasm about the partnership, stating, “We are excited to embark on this journey with the NEAR Foundation and FanCraze. This collaboration allows us to utilize advanced technology to create deeper, more meaningful connections with our global fanbase”.
Strategic Gaming and Rewards
Fans will engage in pre-match strategy challenges, making critical decisions on batting, bowling, and fielding. As real-life matches unfold, the performance of these virtual teams will directly impact fans’ scores on a global leaderboard. Weekly winners will be awarded a range of prizes, including match tickets, exclusive event access, and official ICC merchandise.
Chris Donovan, CEO of the NEAR Foundation, highlighted the potential of this partnership: “This multi-year agreement is one of our most significant to date. By integrating blockchain technology with cricket, we aim to create a more inclusive and exciting experience for fans worldwide”.
Future Prospects and Fan Loyalty
Beyond the World Cup, the ICC and FanCraze plan to develop long-term Web3 use cases, including a fan passport system that securely records fans’ cricket experiences both online and offline. This system aims to reward fan loyalty with greater access and exclusive benefits, fostering a more engaged and dedicated fan community.
Conclusion
The ICC’s partnership with FanCraze and the NEAR Foundation represents a groundbreaking move towards modernizing fan engagement in cricket. By harnessing the power of Web3 technology, this initiative not only enhances the fan experience but also sets a new standard for how sports organizations can connect with their audiences in the digital age.
For more details on this innovative collaboration and to participate in the fantasy game, visit the ICC and FanCraze official websites.
