It is one of the most iconic looks in cinema: 26 years later, everyone still wants to dress like Brad Pitt in this cult film from the 90s

26 years ago, Fight Club landed in the cinema and sent spectators a violent punch in the jaw. This work signed David Fincher, carried by Brad Pitt and Edward Norton, has since been considered a great classic in American cinema.

We follow the narrator, without precise identity, embodied by Edward Norton. The latter lives alone, works alone, sleeps alone, eats his meal trays alone for a person like many other single people who know human, moral and sexual misery.

This is why he will become a member of the Fight Club, a clandestine place where he will be able to regain his virility, exchange and communication. This club is led by Tyler Durden, a kind of anarchist between guru and philosopher who preaches the love of his neighbor.

A rebellious style

Obviously, Fight Club is legendary for its staging, its convoluted and relentless scenario and the phenomenal performance of Brad Pitt and Edward Norton. However, one aspect of the film also marked the spectators a lot: the mythical look of Tyler Durden.

The character displays an explosive look, an explosive mixture of underground style, anarchic and retro, perfectly aligned with his subversive personality. Between grunge, punk and vintage 70s like the 70s, Tyler injects us with a large dose of provocation. The character does not follow fashion, he destroys and diverts it, embodying a total rejection of the consumer society.

For 26 years, fans love to copy the style of Tyler Durden, whose clothes and attitude have greatly influenced the pop culture of the 2000s. The anti-hero bears in particular red or printed leather jackets, often worn or flashy, highlighting its rebellious and flashy character.

Leather or patterned pants, faded jeans … Tyler does everything to get rid of classic male codes. In addition, he really likes to wear tinted sunglasses (often red or orange).

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Strong visual signature, they accentuate its aura of mystery and aggressiveness. We do not forget his Hawaiian shirts and other garish motifs, often open or crumpled, a voluntarily kitsch choice, symbol of his anarchic personality. Even today, brands are inspired by Tyler, cosplays reproduce it, and even those who have not seen the film recognize “the guy in red jacket with orange glasses.”

An anti-conformist look

In addition, throughout history, Tyler Durden displays scars and hematomas, stigma of the brutal fights of the Fight Club. He also sees his clothes deteriorate and tear himself down to the rhythm of the story, in direct reflection of the violence he embodies.

This look, which millions of fans have finally displayed, is a visual attack on conformity. He is provocative, rebellious, sensual, and almost theatrical. Durden does not dress to seduce, but to shake up the codes, like a chaos agent, like the Joker.

Deep expression of a rebellion for too long inhibited, the character of Tyler Durden is the opposite of modern man in the late 90s; The latter is often presented as being clean on him, shaved closely, well dressed, with a seying suit.

Tyler Durden arrives with torn clothes, garish colors, smoked glasses and a body marked by fights. Thus, he breaks the codes of “corporate” virility and offers raw, wild and liberated masculinity.

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It is a radical break with the male codes of the time and it is one of the reasons for the success of this iconic and controversial character. This style provokes, disturbs and fascinates, embodying the rejection of the consumer society, all symbolized by clothes worn as if they came out of a thrift store or a boxing ring.

Ultimately, Tyler Durden's look is not just striking because it is “cool”; He is powerful because he carries a message, he challenges the established order, and that he symbolizes freedom in the raw state. In any case, Fight Club remains a cult film in front of the Lord. And if you want to (re) see it, it is available on the Disney+platform.

Eric Herson-Macarel, VF of Brad Pitt in Fight Club, replay a scene in voice phew: