Milan Fashion Week: the first digital edition in July 2020

Milan Fashion Week: the first digital edition in July 2020

National Chamber of Italian Fashion presents the first Milan Digital Fashion Week, scheduled from 14 to 17 July 2020

The event represents a concrete response to the need for promotion and business of brands that will have the opportunity to present, within a digital calendar, the men’s spring / summer 2021 collections and the men’s and women’s spring / summer 2021 pre-collections.

The initiative continues the success achieved by CNMI with the “China, we are with you” project which in February 2020, in response to the absence in Milan of buyers and press from a particularly strategic country such as China, has allowed for more 25 million people to witness remotely all the activities of Milano Moda Donna autumn winter 2021 by launching in fact the first digital version of a fashion week.

For the first Milan Digital Fashion Week in July 2020, the National Chamber of Italian Fashion will propose a digital platform where photographic and video content, interviews and backstage of creative moments will be presented, organized in a calendar with slots dedicated to each brand, with the aim of creating a rich and varied schedule.

The calendar will be enriched with further in-depth content dedicated to sector operators and moments of entertainment and live performance by creatives.

With a view to supporting young brands, more than ever crucial in a time of business difficulty such as the one we are going through, CNMI will support the production of the digital content of emerging brands, in continuity with the support activities already organized in previous events.

Parallel to the presentations of the Milano Digital Fashion Week collections, it will be activated a section of the platform entirely dedicated to showrooms. An active tool for the entire sales campaign phase.

“The development of a Digital Fashion Week is a concrete response at the moment we are living”, comments the President of the National Chamber of Italian Fashion, Carlo Capasa. «In this difficult situation, it is essential to give all companies the opportunity to present the collections […] Our goal is both to support the restart of the entire fashion system and to reach the media, buyers and the entire fashion community through a multitude of contents, designed for all the players in the system. “

Milano Digital Fashion Week will be visible on and on the social channels of the National Chamber of Italian Fashion.

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