Dispatches from day 1 of San Diego Comic-Con 2022

After a three-year hiatus, Comic-Con has returned to the San Diego Convention. And so far, the hottest item isn’t an exclusive action figure or statue. It’s the wristband that indicates whether fans have been vaccinated or tested for COVID-19. Even pre-pandemic, Comic-Con crowds made it difficult to get into the convention center. But this year,…

How Each Generation Shops in 2022 [New Data from Our State of Consumer Trends Report]

With new marketing channels and trends constantly popping up, it can be difficult to know where your target audience actually is. Not only do you need to know where they spend their time, but also how they like to shop –- and that largely depends on their age group. To help you determine where to…