M2 MacBook Air vs. M1 MacBook Air: Should you wait to buy?

While Apple’s Worldwide Developers Conference (WWDC) is normally used to announce updates for software products, Apple also announced a new MacBook Air and the M2 chip inside of it at its 2022 event. Usually, it’s easy to recommend the new model over the old one. But in this case, the M2 MacBook Air feels more…

The Ultimate Collection of 200+ Best Free Content Marketing Templates

Whether it’s writing a blog post, designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you’ve never done it before. Luckily, content marketing templates can make things easier. These templates can help with design and inspire you as you develop various processes to…

Writing a Job Description That Attracts Ideal Candidates

As a direct response copywriter, I specialize in making readers take a specific action. I write a variety of copy, including articles, landing pages, sales emails, and job descriptions. This article will walk you through an approach to job descriptions that allowed me to double my conversion rate of visitors-to-applications in less than a year….

Top 6 Video Marketing Metrics To Cares About

Conventional wisdom tells us that views, especially three-seconds ones, are a vanity metric. But Facebook tracks them for a good reason. In 2016, they analyzed their users’ video consumption data and discovered that 45% of people who watch the first three seconds of a video will keep watching it for at least 30 seconds. Facebook’s…

5 Skills You Should Leave Leadership Training With

​​Are you an experienced leader looking to brush up on your skills? Or maybe you’re brand new in this space and want to gain the tools to help you succeed. In this article, you’ll discover the key leadership skills you should leave leadership training with along with the benefits of taking a leadership training course….