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Short-form video is dominating the social media landscape — and many marketers want to get a piece of the action. But this leaves one important question: which video-sharing platform is worth your time, effort, and money — YouTube or TikTok?

Video marketers report that it offers the highest ROI of any media format, but those who use it still face challenges with the strategy.

Instagram is an incredibly popular social media app for teens — in fact, roughly 41% of U.S. teens use Instagram as of January 2021.

Creating an effective content workflow is a lot like baking a cake. If you accidentally pour unfinished batter into an unprepared pan, the damage is done. You can’t go back and prep the pan after the fact. Imagine your cake batter is your content, and the cake pan is its publication. If your content goes straight from the writer to …

Whether you’re a new or seasoned social media manager, managing a brand’s social presence can be overwhelming. After all, you’re behind every post and every interaction with potential customers so the pressure is on.

Gundam Evolutiona new multiplayer shooter based on the mech-filled anime series, has a surprising amount of broad appeal. Not only is it being talked about by Gundam fans, but it’s also catching the eye of more casual gamers and even hardcore esports ones as well. If you’ve noticed that audiences seem a little more excited here than they have been …

Nearly one in four U.S. adults have a diagnosable mental disorder in a given year, and many more experience transient stress symptoms. Therapy and other professional mental health interventions can be crucial to finding appropriate treatment, but many of these services are expensive and inaccessible for people — especially people of colorlow-income families, and remote households. This is where …

To really put the “theater” in your home theater, there’s nothing quite like a projector capable of beaming a big, bright movie or sporting event image on your wall or accompanying screen, effectively turning your living room or backyard into your own private AMC. A projector can offer an excellent cinematic experience … if you pick the right one. But when …

You’ve just unboxed a brand new Amazon Echo product, and Alexa is now at your beck and call — but what do you ask? You’ve likely already asked for the weather a few times, maybe even for a news update or your favorite musician, but now what? We’re prepared to answer that question for you and show you just how …