Top 12 Free and Paid Social Media Analytics Tools for 2022

When it comes to social media analytics, there are many different tools that one can use depending on their needs and budget. For businesses or organizations that want to track engagement metrics on a large scale, free tools like Google Analytics are a helpful option. These tools allow users to track page views, unique visitors,…

What Are Local Citations – Steps to Build Them for Your Business

Local citations are mentions of a business that appear on websites, directories, and other s within the same geographic area. These listings provide valuable information about the business, such as its name, address, and phone number. Building a strong local citation profile is an important aspect of local SEO for businesses. Typically, this involves creating…

How to Write the Perfect Page Title With SEO in Mind

Perfect Page Title: While there’s no magic formula for the perfect page title, there are a few SEO best practices you can keep in mind to help ensure your titles are optimised for search engines. First, make sure your titles are unique and descriptive, clearly conveying what the page is about. Avoid using too many…

Everything You Need To Know About Keyword Match Types

Keyword match types are an essential tool for any digital marketer. These settings help to control the reach of your ads by determining which keywords trigger your ads and how loosely or tightly they have to match the specified keyword in order to trigger a response. The three major match types are broad match, which…

11 Companies on Pinterest That Are Crushing It

If you think Pinterest is just a place to find recipes and fine-tune wedding planning details, think again. With over 431 million users coming to Pinterest every month to look for inspiration, Pinterest is an effective platform for building your audience and getting your product in front of potential customers who are ready to buy….