Any business that wants to succeed online needs to focus on conversion rate optimization, or CRO. This involves constantly tweaking and testing your website in order to maximize the number of visitors who take the desired action, whether that’s making a purchase, signing up for a newsletter, or requesting more information. While there is no…

Starting a new job is an exciting time. There are many opportunities to learn new things and to make a positive impact on the company. However, there are also some challenges to be aware of. One of the most important things to do when starting a new job is to be present. This means being…

Writing a professional rejection letter can be tricky, as there are many different factors to take into account. First of all, it’s important to ensure that the tone of your letter reflects the needs of both your organization and the applicant involved. It should be clear, yet courteous and compassionate. When writing the rejection letter,…

Microsites are single web pages that provide focused information on a specific topic or campaign. Unlike traditional websites, microsites tend to be simpler and easier to navigate. While they may be small in size, microsites can pack a big punch when it comes to engaging users and driving conversions. In this post, we’ll show you…

Meta descriptions are the brief snippets of text that appear below your page’s title in the search results. Though they are not a ranking factor, they are an important element of on-page optimization and can influence click-through rates. A well-written meta description should be clear, concise, and encourage users to click through to your site….