If you’ve been on Instagram lately, you’ve probably noticed that the app looks a bit different every time you log on. The heart-shaped notification button seems to move with a mind of its own, IGTV has disappeared, and the addition of the Reels and Shop buttons has completely changed the way we interact with the…

As the market for social media marketing tools continues to grow, it’s important that you know how your investment is being measured. This can be challenging because there are so many different ways of evaluating ROI but we’ve created this guide with some ideas on where and when ROI might matter most in order help…

It can be intimidating to create your own infographic when you don’t have a design background. You could always commission an agency or hire a designer — but that can get pricey fast. To create professional-looking infographics and captivate your audience, you can benefit from learning how to create your own infographics in PowerPoint. PowerPoint…

Content Marketing and PR can generate leads for your company by increasing brand visibility; this is because people will naturally seek out content related to what they’re interested in, which could be a product or service of yours if it aligns with their needs. This means that when consumers see an article about one such…

Human Re Management Functions: As the field of Human Res continues to evolve, so too do the responsibilities of HR managers. While the day-to-day tasks of an HR manager can vary based on the size and needs of their organization, there are certain functions that are essential to the role. Below are four of the…

Best Email Newsletter Tools: A successful email newsletter requires more than just a list of subscribers. In order to keep readers engaged, you need to make sure each issue is interesting and relevant. To do this, you need to find the right email newsletter tool for your needs. Depending on your audience and the type…

Keyword density is an important concept for any content creator looking to ensure their work ranks highly in search engine results. Keywords are essential for directing users to the right information, but it is crucial to optimize them carefully if you want your content to appear as high up in search rankings as possible. In…

When it comes to social media analytics, there are many different tools that one can use depending on their needs and budget. For businesses or organizations that want to track engagement metrics on a large scale, free tools like Google Analytics are a helpful option. These tools allow users to track page views, unique visitors,…

Local citations are mentions of a business that appear on websites, directories, and other s within the same geographic area. These listings provide valuable information about the business, such as its name, address, and phone number. Building a strong local citation profile is an important aspect of local SEO for businesses. Typically, this involves creating…