SEO Trends: Keeping track of SEO trends is like hitting a moving target. From algorithm updates to evolving innovation — it can feel like the goal post is always moving. And while the goal of SEO remains the same — to boost your presence in relevant search results — the tactics for getting there look different…
Instagram Challenges Marketers are Facing: Instagram likes to keep marketers on their toes. Just this past year, we’ve seen a speedy roll out of new features, an expansion into video, and a plethora of new shopping options. But it’s not only the platform that’s evolving — the audience is too. Now it’s up to marketers…
Web3 is the next generation of the internet, one that is more decentralized, open and secure. It is being built on top of new technologies like blockchain, which has the potential to upend many industries. While web3 is still in its early stages, it is already starting to have an impact on marketing. In the…
In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. Google Ads specifically has increased its revenue from year to year. In 2021, Google advertising revenue accounted for $53.1 billion — 81% of Alphabet’s overall sales. Properly investing in PPC can result in nearly guaranteed ad placement in…
Hollywood has always looked to America’s perceived and real enemies to populate the ranks of movie bad guys, and no enemy has been with us longer than Russia. Sure, the Nazis were arguably worse, but we took them out relatively quickly. The Russians have been pointing missiles at us since the 1950s! And even after…
Compound Annual Growth Rate, CAGR, is your rate of return for an investment over a specific period.
How to Write A Statement of Qualifications: Finding a new job can be a nerve-wracking experience. You pour your heart and soul (not to mention your entire work history) into this document and wait by the phone (or your inbox) for the interview requests to come in. Fortunately, there’s a better way to communicate your…
Market research is an overarching term for gathering information from you customers about your business, and focus groups are one way to conduct market research. Whether your focus group’s goal is to give feedback on a product or service or help you assess how your brand stands out in your competitive landscape, thought-provoking, open-ended questions…
Fans of the Kingdom Hearts titles are used to waiting extremely long times between mainline releases. After Kingdom Hearts II on the PS2, the series veered into spinoff territory, with no proper sequel for the entire PS3 generation. Finally, in 2019, we got the long-awaited conclusion to what we would learn was the Dark Seeker…