How to Create an Editorial Calendar [Examples + Templates]

If you’re anything like me, you’re consistently working out of at least 20 browser tabs, four journals, a yellow legal pad or two, and a myriad of Post-it notes stuck around your computer monitor. To the average overseer, it’s nothing short of chaos. To the blogger, it’s evidence of a (desperate) need for an editorial…

Why Your Brand Needs A Strong Visual Identity [+ 5 Examples to Inspire You]

Take a second to think about one of your favorite brands. A logo, storefront, color, or memorable ad campaign will likely pop into your mind. That’s because a brand’s visual identity is a powerful tool for telling a company’s story, building customer affinity, and increasing revenue.

Revenue Marketing – What It is and Why It Matters

Revenue Marketing: 91% of marketers are confident that their making marketing decisions will positively impact revenue. Are you one of them? As marketers, we’re well-versed in the main goals of internet marketing: to generate leads and new business. Revenue generated from online marketing justifies why we include online channels in our marketing efforts. How then,…

The State of Content Marketing in 2022 [Stats & Trends to Watch]

Content marketing is the process of planning, creating, and sharing content with your target audience. It helps you generate brand awareness, convince customers to take action, and drive revenue. There are various types of content marketing, like social media and blogs, but new trends and techniques emerge every year that change the ways businesses reach their…

What Will Content Planners Budget For in 2022 [HubSpot Blog Research]

Content Planners Budget: In 2021, the pandemic forced marketers to pivot their content plans more than ever before. In fact, 99% of marketers who have ever pivoted their content plan did so in 2021, with 39% of them pivoting three times that year. So how are they budgeting in 2022? Our survey of over 600…