23 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More

Conversion Rate Optimization Tools: Believe it or not, driving traffic to your website — albeit challenging — isn’t enough to sustain your business. To truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete the desired action. The list below outlines many helpful tools for…

8 Discontinued Social Media Channels and Features (+Why They Never Took Off)

Discontinued Social Media Channels: What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. You know, like Friendster, Open Diary, and Orkut? A lot of these original social networks go forgotten, but that doesn’t make…

What It Is and How to Adopt it In Your Marketing Strategy

A few months ago, while I was driving to the airport, I saw a billboard for Kim Kardashian’s company, SKIMS. A week later, I saw ads on Instagram, then a SKIMS segment on “Keeping Up With the Kardashians.” I had one of those moments where I thought “SKIMS is showing up everywhere!” That’s because the…

The best Harry Potter movies, ranked by Rotten Tomatoes

The Wizarding World began with the Harry Potter movies before evolving into a sprawling if uneven cinematic universe. The tale of The Boy Who Lived enchanted fans the world over, becoming a cultural phenomenon and reaping massive critical and commercial success. Harry’s story ended with Harry Potter and the Deathly Hallows Part 2a suitably epic…