New study reminds us why Amazon reviews can’t be trusted

A recent report by U.K. consumer watchdog Which? is yet another stark reminder that customer ratings on Amazon are not necessarily a reliable way of knowing if a product is good or not. The publication conducted a review of the e-commerce giant’s Bluetooth headphones category and discovered that nine of the 10 top products ranked…

10 Digital Style Guide Examples from Famous Companies such as Apple, Google & Starbucks

If you’ve ever wondered how designers at Apple defined every little element in iOS as they were building it, then you’re in the right place. As technology is constantly evolving, web design continues to become more formalized. Web designers and developers need to create code that can translate seamlessly from PC to mobile devices, make…

Consumer Behavior Statistics You Should Know

Consumer Behavior Statistics You Should Know in 2024

Understanding consumer behavior is crucial for businesses aiming to make informed decisions in today’s rapidly evolving market. As we move into 2024, the landscape is shifting in new directions, driven by technological advancements, social changes, and evolving expectations. Below, we present the most important consumer behavior statistics that will shape the marketplace in 2024. The…

How Nonprofits Can Use TikTok for Growth [Case Study + Examples]

TikTok has shaken up the digital landscape — and its explosive growth over the past year suggests that it’s here to stay. Although it’s an entertainment-first platform, TikTok is more than just Gen Z dance challenges. We’re seeing more and more social impact and non-profit clients use TikTok to inform, educate, engage, advertise, and raise…