What Is Brand Essence? 5 Examples

If you had to describe yourself in less than five words, what would you say? For people, these words are the foundation of a personality. But for companies, they refer to the brand essence.

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The Ultimate Guide to Email Marketing

The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Given its early beginnings, email isn’t as shiny as some newer channels like messaging and social, but it is an effective way to build an owned audience that …

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Intel Core i9-12900KS review: When the best isn’t enough

Intel Core i9-12900KS MSRP $799.00 “The Core i9-12900KS is what peak performance looks like in 2022 — hot, power-hungry, and ungodly expensive.” Pros Amazing single-core and multi-core performance DDR5 memory support Industry-leading gaming performance Still faster than the best AMD has to offer Cons Expensive Very hot and power-hungry The Intel Core i9-12900K is the best processor on the market …

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Best Social Media Management Tools

In the world of social media marketing, there are hundreds of tools and software with features capable of helping you with different aspects of your social media strategy. These tools — also known as social media management tools — can assist with social media creation, collaboration, planning, scheduling , sharing, analysis, and more.

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New study reminds us why Amazon reviews can’t be trusted

A recent report by U.K. consumer watchdog Which? is yet another stark reminder that customer ratings on Amazon are not necessarily a reliable way of knowing if a product is good or not. The publication conducted a review of the e-commerce giant’s Bluetooth headphones category and discovered that nine of the 10 top products ranked based on customer ratings contained …

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