The next wave of Qualcomm PC platforms will come with a rebrand under the Snapdragon X name, launching in 2024, the component supplier recently confirmed.
The company detailed that it will unveil a new logo and platform badge for the compute platform to differentiate its premium range while maintaining its exceptional Snapdragon Fireball design. The upcoming Snapdragon X chips will feature Qualcomm Orion CPUs.
The interesting background story of this component begins with Qualcomm’s 2021 acquisition of the Nuvia brand, which was founded by ex-Apple engineers. Qualcomm used the technology of Nuvia’s Arm-based chips to deliver an experience similar to Apple in terms of power and efficiency, while adding AI processing and 5G connectivity.
However, Arm has sued Qualcomm and Nuvia, claiming that Nuvia’s licensing agreements with the company are no longer valid because it has been sold to Qualcomm. According to the Verge, the case is scheduled to go to trial in September 2024.
The Snapdragon M-series chips are known for improving performance, battery life, and allowing portable devices to become lighter. snapdragon
One way Qualcomm has overtaken Apple with its chips is by continuously incorporating 5G by blending mobile technology into the computing environment. The Verge notes that while at Apple, Nuvia’s founders worked on A-series iPhone and iPad chips.
Qualcomm’s native Snapdragon 8cx compute platform has already been compared to Apple’s M-series chips. It was first released in 2019 and has seen three generations before this rebrand.
Qualcomm said it will reveal more details about the Snapdragon X PC platform at the Snapdragon Summit, which will take place later this month.