Snoop Dogg, an iconic figure in the music world with roots in West Coast rap, holds an impressive net worth of $160 million. Over the years, he has evolved beyond his music to become a multifaceted entertainer and businessman, encompassing roles as a rapper, singer, producer, media personality, entrepreneur, and actor. Known for his smooth demeanor and unique vocal style, Snoop Dogg has left a lasting mark on popular culture and remains a pivotal figure in hip-hop.
Emerging in the early ’90s under the moniker Snoop Doggy Dogg, he first gained fame through his collaboration on Dr. Dre’s seminal 1992 album, “The Chronic.” This breakthrough was swiftly followed by his own debut, “Doggystyle,” in 1993. The album was a commercial juggernaut, selling over 20 million copies globally, thanks to his relaxed vocal delivery and innovative lyrical approach. Snoop’s music, which played a crucial role in popularizing the G-funk style, spanned several successful releases through the ’90s and 2000s. His ability to blend genres and collaborate with a wide array of artists helped him maintain his relevance in the changing music landscape.
Expanding his horizons well beyond music, Snoop Dogg has made significant strides in the entertainment industry, featuring in a variety of films and TV shows and engaging audiences with his compelling charm and authenticity. Notably, his partnership with Martha Stewart on their joint cooking show has showcased his versatility and widespread appeal.
In addition to his entertainment ventures, Snoop has capitalized on his entrepreneurial instincts by diving into several business ventures, including his ventures in the cannabis industry, esports, and numerous endorsements. He has authored a cookbook, launched a wine brand, and even ventured into children’s programming. Continuously reinventing himself, Snoop Dogg has explored various music genres, including reggae (under the alias Snoop Lion) and gospel music, adding to his eclectic and successful career. With multiple Grammy nominations and over 35 million albums sold worldwide, his enduring influence and business acumen underscore his status as a living legend in both the music and business spheres.
2024 Paris Olympics Earnings
Snoop Dogg unexpectedly became a highlight of the 2024 Paris Olympics. Teaming up with Martha Stewart, the duo was commissioned by NBC to cover the games, offering their unique commentary and conducting interviews. Snoop Dogg, in particular, resonated strongly with American audiences across NBC’s broadcast and streaming platforms.
Reports disclosed that Snoop Dogg earned a substantial $500,000 daily for his contributions during the Olympics. Given that the event spanned about 20 days, accounting for travel and participation, this arrangement netted him an impressive total of $10 million. This engagement not only underscores his enduring popularity but also his ability to captivate diverse audiences beyond the music and entertainment sectors
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Early Life
Snoop Dogg, born Cordozar Calvin Broadus Jr. on October 20, 1971, in Long Beach, California, had a complex family background. Despite his legal name, Snoop was not born to Cordozar Calvin Broadus Sr. His biological father is Vernell Varnado, who parted ways with Snoop’s mother, Beverly, when he was just three months old. Beverly later married Cordozar Calvin Broadus, after whom Snoop was named.
From an early age, Snoop Dogg, affectionately nicknamed after the beloved “Peanuts” character Snoopy due to his fondness for the cartoon, showed a keen interest in music. He started singing and playing piano at the Golgotha Trinity Baptist Church in his youth. By the sixth grade, he was experimenting with rap, showcasing his budding musical talent.
Growing up, Snoop was industrious, engaging in various activities like selling candy, delivering newspapers, and bagging groceries to support his family financially. Despite his mother’s efforts to keep him involved in constructive activities like choir singing and football, Snoop ventured into more precarious paths during his teenage years. He became affiliated with the Rollin’ 20s Crips gang in Long Beach, marking the beginning of a tumultuous phase. His involvement with the gang led to multiple arrests for cocaine possession shortly after high school, resulting in frequent stints in jail over the next three years
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Music Career
Snoop Dogg’s foray into music began with homemade recordings alongside his cousins Nate Dogg and Lil’ 1/2 Dead, and friend Warren G. The group adopted the name 213, reflecting the area code of their hometown, Long Beach, at the time. One of Snoop’s early solo freestyle tracks, “Hold On,” found its way into the hands of Dr. Dre through a mixtape. Impressed by Snoop’s lyrical prowess, Dr. Dre invited him to audition and connected him with N.W.A. affiliate, The D.O.C., who further honed Snoop’s songwriting skills, teaching him to craft structured verses, hooks, and choruses.
Snoop’s debut studio album, “Doggystyle,” produced by Dr. Dre and released in 1993 by Death Row Records, was a critical and commercial success. It topped the Billboard 200 and Billboard Top R&B/Hip-Hop Albums charts upon its debut. Hits like “What’s My Name?” and “Gin & Juice” propelled the album to sell millions of copies, solidifying Snoop’s place in rap music. His follow-up album, “Doggfather,” released in 1996, mirrored this success, also debuting at number one on both charts.
After departing Death Row, Snoop signed with No Limit Records, releasing three more albums: “Da Game Is to Be Sold, Not to Be Told” in 1998, “No Limit Top Dogg” in 1999, and “Tha Last Meal” in 2000. His subsequent move to Priority/Capitol/EMI Records in 2002 led to the release of “Paid tha Cost to Be da Boss.” In 2004, he joined Geffen Records, where he produced several more albums, including “R&G (Rhythm & Gangsta): The Masterpiece,” “That Blue Carpet Treatment,” “Ego Trippin’,” “Malice ‘n Wonderland,” and “Doggumentary.” Throughout his prolific career, Snoop has not only retained his relevance but also expanded his musical influence across a variety of genres, demonstrating his versatility and staying power in the industry.
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In 2012, after visiting Jamaica, Snoop Dogg underwent a significant transformation, adopting Rastafarianism and changing his stage name to Snoop Lion. This period of his life inspired a reggae album titled “Reincarnated” and a documentary of the same name, detailing his experiences and spiritual journey in Jamaica.
Returning to his roots, Snoop reclaimed the name Snoop Dogg in 2015 and released the album “Bush.” His spiritual journey took another turn in 2018 when he declared himself a born-again Christian and released his first gospel album, “Bible of Love.” In 2019, he continued his musical output with his seventeenth solo album, “I Wanna Thank Me,” celebrating his career and contributions to the music industry.
Beyond his music career, Snoop Dogg has explored various other entertainment avenues. He has directed several adult films under pseudonyms Michael J. Corleone and Snoop Scorsese, and he has appeared in numerous television shows and films, both as himself and in fictional roles. His versatility also extends to hosting a variety of television shows, including “Doggy Fizzle Televizzle,” “Snoop Dogg’s Father Hood,” “Dogg After Dark,” “WrestleMania,” and the popular “Snoop and Martha’s Potluck Dinner Party.”
Snoop Dogg’s entrepreneurial spirit is evident in his array of commercial endorsements and business ventures. He has endorsed brands like Boost Mobile, Chrysler 200, Orbit Gum, and St. Ides, and he has launched products ranging from his own line of malt liquor to Snoop Dogg footlong hot dogs and a skateboard company. In 2020, he entered the wine industry with “Snoop Cali Red,” a collaboration with 19 Crimes, although by May 2023, the wine was reported to be underperforming in sales.
Expanding into the digital and gaming world, Snoop founded the “Gangsta Gaming League” in 2019 and joined the Board of Directors of FaZe Clan in 2022, although he stepped down from the board in 2023. That same year, he ventured into sports management by joining an investment group aiming to purchase the Ottawa Senators of the National Hockey League, showcasing his broad range of interests and investments across different fields.
Death Row Records
In a significant move within the music industry, Snoop Dogg announced in February 2022 that he had acquired the brand name rights to Death Row Records. This iconic label, under which Snoop released much of his early and influential music, was purchased from Blackstone, a major private equity firm. While Blackstone retained ownership of the label’s master recordings and music royalties, Snoop secured the rights to utilize the Death Row Records brand for selling merchandise and releasing music.
This acquisition marks a full-circle moment for Snoop Dogg, allowing him to reclaim a pivotal part of his musical legacy and enhance his influence in the industry by controlling a brand closely associated with his rise to fame.
Casa Verde Capital
Renowned globally not only for his music but also as an iconic cannabis enthusiast, Snoop Dogg has long integrated marijuana into his public persona. In 2015, he took his passion a step further by founding Casa Verde Capital, an investment firm focused exclusively on the cannabis industry. This venture represents a significant commitment to shaping and investing in the burgeoning legal cannabis market.
In August 2015, shortly after its founding, Casa Verde Capital joined a consortium of investors in raising $10 million for Eaze, a pioneering on-demand marijuana delivery service. Often described as the “Uber for weed,” Eaze connects consumers with dispensaries through an app-based platform, facilitating easy and quick delivery of cannabis products.
Further expanding his influence in the cannabis space, in September 2015, Casa Verde launched merryjane.com. This website quickly established itself as a significant resource, billing itself as “the encyclopedia of weed.” Merry Jane serves as a comprehensive hub for cannabis-related information, culture, and news, reflecting Snoop Dogg’s vision of not just participating in but also leading the dialogue around cannabis and its evolving legality and cultural acceptance.
(Photo by Amy Sussman/Getty Images)
Personal Life
Snoop Dogg, born Cordozar Calvin Broadus Jr., has a personal life as colorful and impactful as his career. On June 12, 1997, he married Shante Taylor, his high school sweetheart. Despite a brief separation that led to filing for divorce in May 2004, the couple reconciled and renewed their wedding vows in January 2008. Together, they share three children: sons Corde (born 1994) and Cordell (born 1997), and daughter Cori (born 1999). Snoop also has another son, Julian Corrie Broadus (born 1998), from a relationship with Laurie Holmond.
Snoop’s family life extended to his becoming a grandfather in 2015, when his son Corde had a son with Jessica Kyzer. Tragically, Corde’s second son passed away just ten days after birth in September 2019.
Beyond his immediate family, Snoop Dogg’s extended family includes notable celebrities. His first cousins are R&B singers Brandy and Ray J, as well as professional wrestler Sasha Banks, demonstrating the broad range of talent in his family.
In a candid 2006 interview, Snoop revealed that he had been a professional pimp between 2003 and 2004, which he described as a natural and enjoyable role for him at the time. However, he chose to leave this lifestyle behind to focus more on his family, citing advice from peers in the industry.
Beyond his entertainment and business ventures, Snoop is deeply involved in charitable activities. He partners with city officials in Inglewood, California, to distribute turkeys to the less fortunate every Thanksgiving. In 2016 alone, he gave away 3,000 turkeys, showcasing his commitment to giving back to the community
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Earnings by Year
We’ve broken down Snoop Dogg’s earnings from 2007 to 2020:
- 2007 – $17 million
- 2008 – $16 million
- 2009 – $11 million
- 2010 – $15 million
- 2011 – $14 million
- 2012 – $9 million
- 2013 – $10 million
- 2014 – $10 million
- 2015 – $10 million
- 2016 – $13 million
- 2017 – $17 million
- 2018 – $15 million
- 2019 – $15 million
- 2020 – $8 million
- 2021 – $9 million
- 2022 – $11 million
- 2023 – $10 million
Total: $210 million
| Category | Details |
|---|---|
| Full Name | Cordozar Calvin Broadus Jr. |
| Stage Names | Snoop Dogg, Snoop Lion (during his Rastafarian phase) |
| Date of Birth | October 20, 1971 |
| Place of Birth | Long Beach, California, USA |
| Profession | Rapper, singer, songwriter, producer, media personality, entrepreneur, actor |
| Net Worth | $160 million |
| Marital Status | Married to Shante Taylor (1997, renewed vows in 2008 after a temporary separation and divorce filing in 2004) |
| Children | Sons: Corde Broadus (1994), Cordell Broadus (1997); Daughter: Cori Broadus (1999); Son: Julian Corrie Broadus (1998, from another relationship) |
| Grandchildren | Grandson from Corde Broadus and Jessica Kyzer |
| Cousins | R&B singers Brandy and Ray J, professional wrestler Sasha Banks |
| Musical Debut | 1992, featured on Dr. Dre’s album “The Chronic” |
| Famous Albums | “Doggystyle” (1993), “Tha Doggfather” (1996), “R&G (Rhythm & Gangsta): The Masterpiece” (2004) |
| Other Ventures | Directs adult films, television host, cannabis industry (Casa Verde Capital, merryjane.com), esports (Gangsta Gaming League, FaZe Clan), charitable activities (turkey giveaways) |
| Real Estate | Former home in Claremont, CA (sold); Primary residence in Diamond Bar, CA; Property in Douglasville, GA; Investment properties in Southern California |
| Notable Changes | Converted to Rastafarianism in 2012 (as Snoop Lion), born-again Christian in 2018, released a gospel album |
| Social Media Handles | Typically uses handles like @snoopdogg on platforms like Instagram, Twitter, and Facebook |
Real Estate
Snoop Dogg’s involvement in real estate over the years reflects his savvy investment instincts. In 2007, he sold his expansive eight-bedroom, 6,527-square-foot Mediterranean-style residence in Claremont, California. The property, which he initially purchased in 1994 for $660,000, was sold for $1.83 million. Snoop had moved out of this home in 2000, signaling a shift in his residential preferences.
For the past several decades, Snoop Dogg’s primary residence has been a more modest four-bedroom, 3,808-square-foot house in Diamond Bar, California. This property, purchased in 1998 for $720,000, has served as his main home base.
Expanding his real estate interests, in 2021 Snoop acquired a significant property in Douglasville, Georgia. He paid $458,000 for a 1-acre estate featuring a six-bedroom mansion, diversifying his holdings across different states. Additionally, Snoop owns several more modest investment properties throughout Southern California, further demonstrating his strategic approach to real estate investment.
All net worth and asset valuations are compiled from public sources or include insights provided directly by celebrities or their representatives. While efforts are made to ensure accuracy, these figures should be considered estimates unless specified otherwise. Corrections and updates are welcomed to ensure the reliability of the information presented.
