Taylor Swift is one of the biggest stars in music, with an incredibly active fan base. Over the years the singer has generated as much interest in her personal life as she has in her music, and her most recent relationship is no exception.
Recently it was reported that Swift is dating Kansas City Chiefs’ Travis Kelce. Swift has been spotted attending some of Kelce’s games with family and friends, and the NFL immediately took the opportunity to use her appearance as a marketing moment.
How did the NFL use Taylor Swift in their marketing?
The NFL frequently updates its social media profiles to highlight major games taking place that week. Recently on Instagram and X, the NFL highlighted Swift’s appearances at Chiefs games to generate interest and engagement.
During her second game appearance, the cameras stopped her 17 times Throughout the game. Having him featured so often created excitement among his fan base, who were probably expecting to see him.
Why is the NFL doing this?
Taylor Swift’s fan base, also known as “Swifties”, are some of the most engaged fans in pop culture. Swift’s Era The tour was one of the most popular attractions of the year, grossing $2.2B in North America.
With his entry into the WAG arena, his fans have now become interested in football. The recent Chiefs-Jets game averaged 27 million viewers, making it the second most watched game of the regular season. Viewership among teen girls (a strong demographic in Swift’s fan base) increased 53%.
Kelce has also benefited from the frenzy. After news of the relationship was revealed, Kelce saw his jersey sales increase by 400% and his number of followers on Instagram increased.
Is it too early?
What started as light-hearted coverage reached somewhat of a saturation point, as Kelce gave voice to it. Like many celebrity couples, there is speculation that this relationship is fake and purely for PR.
While the longevity and authenticity of the relationship is TBD, the NFL will likely continue to take advantage of this moment for as long as possible.