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Twitter is dead, and from its ashes rises X. Okay, that might be a little dramatic, but it‘s not wrong. Twitter officially rebranded following Elon Musk’s acquisition and is now known as X. So, what could this mean for the platform going forward? Are users still sticking to the newly named social media site, or…

If you’ve been a marketing professional for years, learning about the four Ps of marketing may be an old thing for you. However, for those of us who work in the industry but did not study marketing in college, it is entirely possible that you have not heard of the marketing mix. Below, let’s learn…

Best Chrome Extensions: Google Chrome browser extensions allow you to increase productivity, reduce distractions, and source content — all in the comfort of your internet browser. The best part is that you have plenty of options. The Google Chrome web store offers a variety of different tools that help you become safer, smarter, and more…

Success in the media field is a moving target. While earlier media conglomerates focused largely on gathering audiences and monetization through advertising, emerging media brands are finding success by creating their own lifestyle brands to generate growth and engagement.

Lifecycle Marketing: Savvy marketers know it’s rare to reel in customers at the first encounter with a brand. From my own experience, winning people over takes time, thoughtful touchpoints, and a whole lot of trust — which is what makes lifecycle marketing so crucial. All businesses create their own unique lifecycle marketing strategy, but the…

SEO Writing: If you’ve ever written a blog post before, you know how much time it can take. From topic selection and gathering research to writing the post and pressing “Publish,” the process often demands hours. That‘s why, if your post doesn’t earn the traffic you expected, it can be a major letdown. Fortunately, there’s…

Best Affiliate Programs – Every day, thousands of publishers benefit from a recurring cash inflow by partnering up with other companies via affiliate programs. Affiliate marketing is one of the best ways to monetize your blog, especially when you don’t sell products or services. Joining an affiliate program can get you exclusive access to new…