Lifecycle Marketing:
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Lifecycle Marketing: The Complete Guide

Lifecycle Marketing: Savvy marketers know it’s rare to reel in customers at the first encounter with a brand. From my own experience, winning people over takes time, thoughtful touchpoints, and a whole lot of trust — which is what makes lifecycle marketing so crucial. All businesses create their own unique lifecycle marketing strategy, but the…

SEO Writing
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SEO Writing: 13 Tips on Writing Blog Posts That Rank on Goog…

SEO Writing: If you’ve ever written a blog post before, you know how much time it can take. From topic selection and gathering research to writing the post and pressing “Publish,” the process often demands hours. That‘s why, if your post doesn’t earn the traffic you expected, it can be a major letdown. Fortunately, there’s…

50+ of the Best Affiliate Programs That Pay the Highest Comm…
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50+ of the Best Affiliate Programs That Pay the Highest Comm…

Best Affiliate Programs – Every day, thousands of publishers benefit from a recurring cash inflow by partnering up with other companies via affiliate programs. Affiliate marketing is one of the best ways to monetize your blog, especially when you don’t sell products or services. Joining an affiliate program can get you exclusive access to new…

Adobe Illustrator

The Top 12 Paid & Free Alternatives to Adobe Illustrator

Adobe Illustrator is a popular tool for designing vector graphics, logos, icons, and more. But when you’re a web or graphic designer with a small budget, you probably can’t afford Adobe Illustrator’s steep $239.88/yr pricing and want a cheaper or free alternative. Luckily, there are plenty of top-notch free and low-cost options on the market,…

How to Create Detailed Buyer Personas for Your Business [+Fr…

How to Create Detailed Buyer Personas for Your Business [+Fr…

Responding to major events like a pandemic or recession requires marketers to use real-time data to keep up with consumer demands, attitudes, and behaviors. However, marketing according to data points alone isn’t enough to get meaningful customer engagement with your business—that’s the job of a buyer persona. There are many factors of customer behavior you’ll…

How to Create an SEO Strategy for 2023 [Template Included]

How to Create an SEO Strategy for 2023 [Template Included]

SEO Strategy: Here’s a cliche among digital marketers: search engine optimization (SEO) isn’t what it used to be. Here’s a true statement you don’t hear as often: your SEO strategy shouldn’t focus on keywords. These days, most businesses understand the basic concepts of SEO and why it’s important. However, when it comes to developing and…