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Adobe Illustrator is a popular tool for designing vector graphics, logos, icons, and more. But when you’re a web or graphic designer with a small budget, you probably can’t afford Adobe Illustrator’s steep $239.88/yr pricing and want a cheaper or free alternative. Luckily, there are plenty of top-notch free and low-cost options on the market,…

In today‘s world, brands have to generate their own buzz. Consumers aren’t waiting for the daily newspaper anymore to get their news. Instead, they’re scanning headlines on Twitter, Facebook, and other social media platforms.

Responding to major events like a pandemic or recession requires marketers to use real-time data to keep up with consumer demands, attitudes, and behaviors. However, marketing according to data points alone isn’t enough to get meaningful customer engagement with your business—that’s the job of a buyer persona. There are many factors of customer behavior you’ll…

SEO Strategy: Here’s a cliche among digital marketers: search engine optimization (SEO) isn’t what it used to be. Here’s a true statement you don’t hear as often: your SEO strategy shouldn’t focus on keywords. These days, most businesses understand the basic concepts of SEO and why it’s important. However, when it comes to developing and…

Scarcity Principle: If you took the same introduction to economics You’ll remember this key lesson from a class I struggled with in college: The law of supply and demand states that low supply and high demand of a product will generally increase its price. Why am I telling you about basic economic rules? Because the…

The Certified Scrum Product Owner (CSPO) certification is a renowned qualification that empowers professionals to leverage Agile and Scrum methodologies effectively. Required in varied industrial sectors, this training prepares business owners and managers for the basics of product development and presentation. This essay delves into why one should opt for the CSPO certification, its benefits,…

Whether you’re a blogger, editorial writer, journalist, or any other type of writer, there are a number of different WordPress themes that allow you to share your content with the visitors on your website.

The Integrated Program in Management (IPMAT) entrance exam is a highly competitive test that opens the doors to some of the most prestigious business schools in India, including the Indian Institutes of Management (IIMs). Preparing for the IPMAT can be a challenging journey, and many aspiring candidates seek the assistance of these coaching programs. In…