10 User Generated Content Campaigns That Actually Worked
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10 User Generated Content Campaigns That Actually Worked

User Generated Content (UGC) campaigns are a modern marketing strategy that leverages content created by a brand’s audience to promote a product, service, or brand itself. Unlike traditional advertising, UGC campaigns encourage customers to share their own experiences and perspectives through various mediums such as videos, images, reviews, and social media posts. This approach not…

Wikipedia
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Can You Create a Wikipedia Page for Your Company?

Wikipedia is a vast encyclopedia that contains information on everything from animal facts to our favorite television shows. The community of editors and writers on the internet is one of the main reasons for the wealth of knowledge that Wikipedia has. You might be wondering, , “How do I promote my brand on Wikipedia?”, or , “Can I…

How to Write a LinkedIn Recommendation in 2023
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How to Write a LinkedIn Recommendation in 2023

It’s easy to help a coworker advance their career by writing a recommendation on LinkedIn. It’s not always easy to know how to craft a recommendation that is impactful, specific, concise, and honest. This post will provide you with the most useful writing tips and templates to create high-quality LinkedIn testimonials. What to write in a…

20 Email Best Practices That Actually Drive Results
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20 Email Best Practices That Actually Drive Results

Even as new marketing channels crop up, email marketing continues to be an effective way to generate leads and convert more prospects for your business. According to a HubSpot survey, 94% of marketers find email marketing effective for reaching their business goals. To get the most out of your email marketing strategy, check out these…

What Will Influencer Marketing Look Like in 2024?
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What Will Influencer Marketing Look Like in 2024?

Have you ever purchased something because a well-known person you admire used the product or service? I’m guilty of this — I recently bought myself a new waterski because a professional water skier and micro-influencer, Whitney McClintock, shared a video on Instagram of herself using the ski. I was in the market for a new…

Meta’s Celebrity Bots

Are Meta’s Celebrity Bots Taking AI Too Far?

Are Meta’s Celebrity Bots Taking AI Too Far? In recent years, the world of artificial intelligence has seen rapid advancements that have brought both excitement and concern. One of the latest developments that has sparked widespread debate is Meta’s introduction of celebrity bots—AI-powered digital replicas of well-known personalities. As these bots become more prevalent, questions…