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Is AI able to write more interesting subject lines? Perhaps. AI has helped brands like JOANN increase their email opening rates by 10 percent. It can be hard to create great subject lines for every email unless you are an expert in the field. It’s especially important if you send personalized emails several times a week. You may…
We see graphic design everywhere. It is everywhere: in advertisements, magazines, product packaging, logos and more. This industry is always in demand. Designers are needed to create branding material or flyers in advance of events. Learn the most effective tips for launching your career, no matter what industry you are in. What is Graphic Design? Graphic design…
It’s no accident that Google generated $224.47 Billion in advertising in 2022, or Meta over $100 billion. Every year, millions of companies invest in advertising to reach as many customers as possible. They do it because, done correctly, online advertising delivers excellent results. If you are not careful, your money can be flushed down the drain. It’s…
“Will AI steal my job?” For the last few decades, this question has been on the lips of nearly every working person — from baristas in coffee shops to project managers in decacorn companies. The launch and impact of ChatGPT in November 2022 added fuel to the fire and has made this conversation more popular…
User Generated Content (UGC) campaigns are a modern marketing strategy that leverages content created by a brand’s audience to promote a product, service, or brand itself. Unlike traditional advertising, UGC campaigns encourage customers to share their own experiences and perspectives through various mediums such as videos, images, reviews, and social media posts. This approach not…
Wikipedia is a vast encyclopedia that contains information on everything from animal facts to our favorite television shows. The community of editors and writers on the internet is one of the main reasons for the wealth of knowledge that Wikipedia has. You might be wondering, , “How do I promote my brand on Wikipedia?”, or , “Can I…
It’s easy to help a coworker advance their career by writing a recommendation on LinkedIn. It’s not always easy to know how to craft a recommendation that is impactful, specific, concise, and honest. This post will provide you with the most useful writing tips and templates to create high-quality LinkedIn testimonials. What to write in a…
Landing pages are important to me as a marketer. When a visitor clicks on an advertisement, they are directed to a landing page. This can be the next page after a button that calls for action or the home page of a site. No matter how an audience member “lands” onto a landing-page, I can encourage…
Google Ads are one of the best advertising tools for driving more traffic and leads to your site. It is believed that businesses make $8 in profit for each $1 they spend on advertising. A Google Ads Certification can help you create more effective and better ads for Google. It is also a good resume boost. You’ve…